Community Is Better than Cute Cats: How to Raise Money for Your Unsexy, but Important, Cause
NTEN
JUNE 14, 2011
But on social media, creating a small active community of supporters that is engaged and active provides an alternative. Ask yourself, "If I had never heard of my nonprofit before or the issues we work on, would I be able to understand this post?". But reach is not nearly as important as engagement on social media.
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