Community Is Better than Cute Cats: How to Raise Money for Your Unsexy, but Important, Cause
NTEN
JUNE 14, 2011
These nonprofits don't have giant marketing departments and expensive communication tools, but they do have a dedicated group of supporters and the ability to tell compelling stories about the tangible impact of their work. But on social media, creating a small active community of supporters that is engaged and active provides an alternative.
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