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But when it comes to being a software engineer or digital skills, you really don’t,” said the CEO. “We These applications came from 19 countries (including 14 African countries) and Yusuf said the company received the most entries from Nigeria, Ghana, Uganda, Kenya and Botswana. .
Qwili says its target audience are digitally excluded and unbanked customers. Its mobile app serves as a “digital sales portal” through which micro and small merchants (agents) can facilitate the sale of goods and value-added services, the company said in a statement. It turns out that didn’t work, hence the pivot to merchants.
More venture capital keeps trooping into Africa’s B2B e-commerce retail, a space where startups are digitizing informal trade to get thousands of merchants to operate more efficiently. The Series A round will see JABU deepen its presence in Southern Africa and expand to new markets like Botswana and Eswatini later this year.
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