Donor Personas: How to Identify Your Unique Donor Audience
CauseVox
MARCH 1, 2024
You see, I am a female in my late 20’s-early 30’s, living in an urban area, vegetarian, eco-conscious, middle class, and have been actively seeking plant based alternatives to milk that taste good and are kinder to animals and the planet. And for Oatly, that is on purpose; I am exactly the customer they have in mind. Add a little incentive!
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