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6 Innovative QR Code Strategies for Nonprofits

Nonprofit Tech for Good

Your organization has probably already incorporated them into its outreach strategy, but are you making the most of this inexpensive, versatile, and effective tool? Design for Accessibility: Ensure QR codes are large enough and in high contrast, and, when you can, include alternative text.

Strategy 245
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5 Ways to Build a Digital Community that will Transform Your Nonprofit

Nonprofit Tech for Good

Building this type of community takes time, but with the right strategy and long-term commitment, it can transform an organization’s outreach and impact. To effectively invite supporters into the organization’s activities, consider these strategies: Share behind-the-scenes content. Here’s how to get started. Host live events.

Community 323
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The Looming Membership Cliff: What Associations Can and Should Be Doing

The MatrixFiles

Competition from for-profit offerings : Private companies are creating compelling, alternative benefits tailored to niche needs. Strategies for Mitigating the Membership Cliff So how are associations addressing membership challenges and declines? Share insights with boards and leadership to align strategies.

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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Any strong strategy starts with goal-setting. Let’s get started! Define your segmentation goals. Communication preferences.

Audience 111
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Building a Nonprofit Data Marketing Strategy Without Cookies

Nonprofits Source

Nonprofits still need more durable, privacy-conscious ways to incorporate data into their marketing strategies. This guide will provide tips for how your organization can develop a robust data marketing strategy that allows you to reach your target audience and fulfill your mission without compromising supporter data privacy.

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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. Include PSAs in Your Nonprofit Marketing Strategy. Step 2: Decide on the format.

Public 329
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Expert Workplace Giving Strategies for Fundraising Teams

Nonprofits Source

In this post, we’ll explore expert workplace giving strategies that fundraisers can use to bring their efforts to the next level, ensuring they capture every possible opportunity for growth. To reach the widest audience possible, organizations should use a multichannel marketing strategy to promote workplace giving.

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