Guest Post by Lina Srivastava: Building Cultural Engagement for Change Through Media and Narrative
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 1, 2009
The fact is that the more people are exposed to stories around a cause and the ideas behind theories of change, the more likely that change will be effected or you'll influence the people who can help create impact. But there's a difference in how you influence previously disengaged participants vs. active participants.
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