Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

Screencast 50

Screencast Analytics Measure Web 50

Nonprofit Tech for Good

MAY 18, 2013

Chapter 1 :: The Importance of Selecting the Right Donate Now Vendor. Chapter 1 :: Network for Good. Chapter 2 :: Experiment with Social Media Dashboards. Chapter 2 :: Deciding What Social Media Tools to Use. Chapter 2 :: What About Myspace? That said, for those of you that have bought the book [Thank you!],

Social Media 252

Social Media Social Chapter Media 252

Connection Cafe

AUGUST 1, 2017

I’ll go ahead and assume that your donors are thoughtful, analytical and either interested in or actively participating in the scientific community. Depending on how many people you have, I would recommend a test – put a group into a prospect acquisition appeal to see how they perform against your traded or rented lists.

FAQ 49

FAQ Giving Fundraising Campaign 49

Nonprofit Tech for Good

MAY 18, 2013

Chapter 1 :: The Importance of Selecting the Right Donate Now Vendor. Chapter 1 :: Network for Good. Chapter 2 :: Experiment with Social Media Dashboards. Chapter 2 :: Deciding What Social Media Tools to Use. Chapter 2 :: What About Myspace? That said, for those of you that have bought the book [Thank you!],

Social Media 204

Social Media Social Chapter Media 204

Nonprofit Tech for Good

OCTOBER 22, 2012

Chapter 1 :: The Importance of Selecting the Right Donate Now Vendor. Chapter 2 :: Experiment with Social Media Dashboards. Chapter 2 :: Deciding What Social Media Tools to Use ( View Excerpt ). Chapter 3 :: Find Your Facebook Voice. Chapter 3 :: Send Facebook “Updates” at Least Once or Twice a Month.

Social Media 241

Social Media Social Chapter Media 241

3rd Sector Labs

APRIL 4, 2014

Do you plans involve segmenting of constituents into different groups and personalizing outreach; do you plan to test campaign variables; will you be using reference codes to track where donations are coming from (Direct mail, Email, Social, etc). As in everything, test, test test. Study your results.

Data 100

Data Technology Strategy Fundraising 100