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Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives. So, if your nonprofit web site has complex tracking and analysis needs, you may need to work with a specialist consultant to set up your account and train staff to use it.

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The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

You don’t just have to send newsletters, or witty headlines to get your message across. In it, you’ll learn how to develop: An action plan based on a current situation analysis. Leadership has one idea in mind when they invest in marketing: make money. This creates another touch point to get in front of your donors.

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Leaders in Nonprofit Technology: Daniel Ben-Horin

Tech Soup

From 1971 to 1974 he was the founding editor of the excellent New Times alternative newspaper in Phoenix, where I first found out about him. I see social enterprise as a kind of benign stopgap — an approach whereby people can contribute to the good of the world, find people of similar mind, and make a living.

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This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

To a large extent, understand the market forces at play that help or hurt your chance for success; think SWOT analysis and marketing mix. Our ideas float freely in our minds and the challenge comes when we have to organize those thoughts into ideas that others can comprehend. Write A Headline That People Want To Click.

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