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[DATA] The 10 Most Effective Digital Marketing & Fundraising Tools

Nonprofit Tech for Good

Smart speaker giving, such as Alexa Donations — 1%. Photo slideshows/essays — 7%. The 10 Least Effective Digital Marketing & Fundraising Tools. Giving through gaming — 2%. Podcasts — 4%. Online raffles or sweepstakes — 4%. Text-to-give — 5%. Research reports — 5%. Case studies — 6%.

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Amazon’s Alexa can now act on its own hunches to turn off lights and more

The Verge

Photo by Dan Seifert / The Verge. Amazon is enabling a new feature today that allows Alexa to proactively complete tasks around the house, such as turning off lights, based on your habits and frequent requests. If the new proactive hunches are enabled, though, Alexa will skip asking for permission for a task and just do it.

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Alexa finally gets a masculine-sounding voice option

The Verge

Photo by Dan Seifert / The Verge. Amazon has quietly started rolling out a new masculine-sounding voice option to its Alexa virtual assistant along with a similarly masculine-sounding wake word to trigger the assistant: “Ziggy.” (The The odd choice of name is presumably to fit into Amazon’s love of “A to Z”-style branding.).

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Say hello to Astro, Alexa on wheels

The Verge

Amazon’s Astro home robot | Photo by Dan Seifert / The Verge. The Astro also has Alexa Guard integration, allowing it to alert you to sounds of a broken window or smoke alarm, just like an Echo speaker. Lastly, Amazon sees the Astro as the next level of how Alexa can integrate into your home.

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Amazon’s fall Alexa hardware event is set for September 24th

The Verge

Photo by Chris Welch / The Verge. Amazon’s fall Alexa hardware event is scheduled for September 24th at 1PM ET. But Amazon could also show off some more surprising hardware; the company revealed the Echo Frames glasses, which had Alexa built in, and the Echo Loop, a smart ring, at its hardware event last September.

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Alexa is nagging you more because Amazon knows you don’t care about its new features

The Verge

“By the way, I’m much more than just a voice-activated timer.” | Photo by Dan Seifert / The Verge. If you regularly use an Alexa device, you’ve probably been upsold by Amazon’s assistant at some point. Bloomberg ’s report is based on internal Amazon docs, and features some interesting statistics about Alexa usage.

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Alexa told a child to do potentially lethal ‘challenge’

The Verge

Photo by Chris Welch / The Verge. Amazon’s Alexa told a child to touch a penny to the exposed prongs of a phone charger plugged into the wall, according to one parent who posted screenshots of their Alexa activity history showing the interaction ( via Bleeping Computer ).

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