Alexa Comparison Measure Metrics 
Zen and the Art of Nonprofit Technology
SEPTEMBER 17, 2007
As some sort of measure of accountability, raw web statistics (this site got x visits and y pageviews in t timeframe) mean zilch. to care a whole lot about how many hits they got in comparison to similar (or different) organizations. And the mission of the organization matters too. And, I actually hope that doesn’t change.
ASU Lodestar Center
MAY 16, 2012
This is absolutely a valuable metric, but I was curious how this data might vary if the list was based on organizations with the strongest social media presence.the ones we stand to learn the most from. Data is collected for each nonprofit from all six measured criteria (i.e., When I first came across it, I was really excited.
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