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Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 9, 2007
Quantitatively, that's worth quite a bit as no one has been able to calculate this metric so thoroughly before. Justin The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. Job well done! Best practices to date indicate that's via email, both in acquisition and in response.
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