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Beth's comment: Have you done this analysis on other tactics, I'm thinking Internet advertising for one. Best practices to date indicate that's via email, both in acquisition and in response. Hopefully others will chime in on this point with their own experiences from adventures in social networks.
In earlier decades, long before the Internet- and open banking-fuelled fintech boom, legacy banks would pitch to get a new crop of school leavers signed up by offering freebies — like bags, stationery, music or other offers. . For now it’s not in a hurry to turn into an actual bank, per Cupi.
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