What does a Purpose-Driven Company Look Like?
Saleforce Nonprofit
AUGUST 5, 2022
While CVS lost $2 billion in annual cigarette sales in the first year of its new policy, its pharmacy sales jumped. CVS is using purpose and a strong sense of its own corporate social responsibility as a “north star” to guide its business strategy — which it brings to life through a cross-functional approach. Yet, purpose is a journey.
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