What does a Purpose-Driven Company Look Like?
Saleforce Nonprofit
AUGUST 5, 2022
CVS is using purpose and a strong sense of its own corporate social responsibility as a “north star” to guide its business strategy — which it brings to life through a cross-functional approach. For example, at the heart of Alaska Airlines is a sense of stewardship for the people and places it serves. Yet, purpose is a journey.
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