Aggregator Offline ROI 
NTEN
JUNE 29, 2011
When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. After some time on our list, Mathew pulls the information by source and aggregates what they gave, factoring in the cost of acquiring them.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 28, 2009
Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? You should reach out to both audiences.
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Beth's Blog: How Nonprofits Can Use Social Media
APRIL 20, 2012
The study takes a deep dive into the metrics associated with a multi-channel marketing program at CARE USA – particularly the relationship between traditional direct mail and digital channels (also referred to in the study as offline and online). Online engagement improves the retention of traditional offline direct response donors.
Allegiance Group
OCTOBER 10, 2024
We explore the challenges of channel attribution and offer tips for communicating how an omnichannel approach builds brand awareness and drives ROI. Another issue is that most nonprofits don’t have a data warehouse that can aggregate, standardize, and unify all this data. For instance, can you get your email data into your offline CRM?
Amy Sample Ward
SEPTEMBER 15, 2009
I’m bummed that I cannot participate this time around (will be traveling with my family, enjoying some offline adventures) but am already looking forward to the next opportunity! REGISTER HERE! The Format.
Beth's Blog: How Nonprofits Can Use Social Media
JULY 22, 2009
The second C, Collaboration, refers to the idea that social media facilitates the aggregation of small individual actions into meaningful collective results. In co-creation, the value lies as much in the curated aggregate as in the individual contributions. Tags: ROI. The Second C: Collaboration. The Third C: Community.
Beth's Blog: How Nonprofits Can Use Social Media
JULY 31, 2009
Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. It's how you use the conversation to generate, aggregate, and facilitate social content.
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