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Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]

NetWits

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online donor solicitations are powerful. The Surprising Truth About Online Donors. The Importance of Moving Donors Offline. The Long-Term Value of Online Donors. Download Now!

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. Download the full Internet & Multichannel Fundraising Report. Download Now!

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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online donors are a generous group. In fact, online donors are worth a lot more than offline donors. The downside is that online donors are often one-hit wonders. Download Now!

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Deliverect raises $150M at a $1.4B+ valuation to streamline online and offline food orders

TechCrunch

The opportunity that the company has addressed is that while a number of aggregating platforms have emerged for other parts of the hospitality industry — Booking.com, for example, for travel — restaurants and food in general had yet to be addressed. “Food is the last frontier,” Xu said.

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Egypt’s customer engagement platform for F&B brands in MENA, Koinz, raises $4.8M seed

TechCrunch

As the restaurant industry across different cities was massively hit by the pandemic-induced lockdowns last year, food aggregator platforms helped by driving online customers to them. The offline and online food and restaurant experience in the country are totally separate. The offline customer is like a ghost.

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Data Nerd Alert: Donors Who Give Through Multiple Channels Give the Most

Beth's Blog: How Nonprofits Can Use Social Media

The study takes a deep dive into the metrics associated with a multi-channel marketing program at CARE USA – particularly the relationship between traditional direct mail and digital channels (also referred to in the study as offline and online). Online engagement improves the retention of traditional offline direct response donors.

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