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Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]

NetWits

The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors. Plus, revenue and household income for online acquired donors is significantly higher than for offline acquired donors.

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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

The Importance of Moving Donors Offline. Yet one of the most striking findings in our 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report was that, in aggregate, online-acquired donors still have much higher cumulative value over the long term than traditional, mail-acquired donors.

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors. However, they also take more work to retain. Donor Movement Across Channels.

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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

In fact, online donors are worth a lot more than offline donors. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report. 2) Tie Offline Contact Directly to Online Gifts.

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5 New Google Analytics Statistics For Nonprofits

TechImpact

Applying a customer audience segment to your overall traffic, or to specific webpages grants even more donor insight than you’d get when looking at total aggregated results. Implement offline conversion tracking. You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message.

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Egypt’s customer engagement platform for F&B brands in MENA, Koinz, raises $4.8M seed

TechCrunch

As the restaurant industry across different cities was massively hit by the pandemic-induced lockdowns last year, food aggregator platforms helped by driving online customers to them. Founded in 2018 by Hussein Momtaz , Ahmed Said , and Abdullah Al Khalidi , Koinz set out to solve two major problems in Egypt’s food aggregation industry.

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Data Nerd Alert: Donors Who Give Through Multiple Channels Give the Most

Beth's Blog: How Nonprofits Can Use Social Media

The study takes a deep dive into the metrics associated with a multi-channel marketing program at CARE USA – particularly the relationship between traditional direct mail and digital channels (also referred to in the study as offline and online). Online engagement improves the retention of traditional offline direct response donors.

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