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How Do You Measure The Value of Your Association's Products?

Association Analytics

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Those traditional metrics are a good starting point, but often do not tell the whole story. Data can help you think more broadly to identify a valuable product based on your specific goals and success metrics.

Product 282
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Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

It involves: Defining What to Measure: Identify the specific metrics that align with your strategic goals. It’s important to tailor your metrics and dashboards to meet their needs. For associations with a goal of strengthening their brand identity and reputation, it can be helpful to track metrics like awareness and visibility.

Track 169
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Seven Random Metrics to Improve Your Nonprofit's Communications

NTEN

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

Metrics 78
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Crowdsourcing vs Community-sourcing: What’s the difference and the opportunity?

Amy Sample Ward

The first time I focused on DIY Community Engagement Metrics and shared lots of templates and examples. Aggregate and promote – be sure you are pulling together all of the contributions from the community and promoting people in real-time. Last week I presented for my second time with Nonprofit Webinars.

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Customer Experience Plays Marketing as a Long Game

.orgSource

Prioritizes outcomes—views customer satisfaction as the significant metric of success. Digital transformation allows organizations to aggregate information across systems. Is ongoing—focuses on the continuum of interactions between your organization and its members, from engagement through a sale and beyond.

Game 44
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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

1) Data Analysis and Reporting Marketing automation platforms give aggregated insights into donor behavior and campaign performance. Open rates , click-through rates , conversion rates , and other metrics measure the effectiveness of your fundraising efforts. 2) A/B Testing Not sure what subject line to go with?

Marketing 184
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Hello, Washington Post: Dolllars Per Facebook Donor Is Not the Right Metric for Success

Beth's Blog: How Nonprofits Can Use Social Media

It's still too early to measure success in aggregate dollars per donor. Allison suggests that we're looking at the wrong metric - we should be measuring success using awareness not dollars. Steve MacLaughlin points out "If the reason why you want to use social networks is just to raise money, then stop now.