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How to measure the ROI of your ongoing SEO efforts

The Next Web

Measuring the success of your search engine optimization efforts is important to ascertain whether your time, money and efforts are allocated effectively. Use this metric for success to best understand if your business is growing traffic from new visitors, existing visitors or both. Increased inbound links. Most importantly – revenue.

ROI 159
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FriendlyCore: A novel differentially private aggregation framework

Google Research AI blog

Posted by Haim Kaplan and Yishay Mansour, Research Scientists, Google Research Differential privacy (DP) machine learning algorithms protect user data by limiting the effect of each data point on an aggregated output with a mathematical guarantee. To abstract away the particular application, we define friendliness using a predicate ?

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Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

At the same time, it can be a real challenge for association staff to translate them into something measurable. It involves: Defining What to Measure: Identify the specific metrics that align with your strategic goals. It involves: Defining What to Measure: Identify the specific metrics that align with your strategic goals.

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Use DORA metrics to support the next generation of remote-work models

TechCrunch

Alex Circei is the CEO and co-founder of Waydev , a development analytics tool that measures engineering teams' performance. Start with DORA metrics. DORA metrics measure software delivery velocity and throughput by plugging into Git (commits and pull requests) and deployment data. Alex Circei. Contributor.

Metrics 90
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Track and capture: Getting started with attention metrics

TechCrunch

Viewability is no longer enough, and “attention metrics” are becoming increasingly popular in the industry. Attention metrics are an evolution of engagement. As attention metrics tracked today are nascent, some healthy industry debate has emerged in the quest to refine and define what attention measurement should look like.

Metrics 82
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What are the best Twitter measurement tools and how are you using them?

Beth's Blog: How Nonprofits Can Use Social Media

He introduced me (virtually via Twitter) to Alistair Croll , co-author of their forthcoming book called " Watching Websites ," a deep dive into web metrics and monitoring. I've been thinking about how you measure what your organization does on Twitter. Aggregate (a Twitter user's followers or friends). A disclaimer.

Measure 90
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The Data ROI Pyramid: A Method for Measuring & Maximizing Your Data Team

Towards Data Science

Today, maximizing and measuring data team ROI is near the top of every data leader’s agenda. The goal of this pyramid is aimed squarely at helping data leaders Get closer to the business Balance competing priorities And focus on the right metrics to generate value for their stakeholders. Image by author. Some contracts are annual.

ROI 98