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Facebook ROI: Not Just a Myth

NTEN

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. After some time on our list, Mathew pulls the information by source and aggregates what they gave, factoring in the cost of acquiring them.

ROI 94
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Data Nerd Alert: Donors Who Give Through Multiple Channels Give the Most

Beth's Blog: How Nonprofits Can Use Social Media

The study takes a deep dive into the metrics associated with a multi-channel marketing program at CARE USA – particularly the relationship between traditional direct mail and digital channels (also referred to in the study as offline and online). annually; this is 46 percent more value to a nonprofit than direct mail only donors. [See

Channel 105
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Uncovering Your Omnichannel ROI Through Attribution

Allegiance Group

We explore the challenges of channel attribution and offer tips for communicating how an omnichannel approach builds brand awareness and drives ROI. Another issue is that most nonprofits don’t have a data warehouse that can aggregate, standardize, and unify all this data. The wider your view, the harder direct attribution becomes.

ROI 52
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111 Low-Cost or Free OnlineTools for Nonprofits

Nonprofit Tech for Good

Ideal for capturing contact information for your mailing list, event registrations, and even customizing PayPal into your website for donation processing, Wufoo is well-reviewed and reasonably priced. Twubs is a Twitter chat management tool that aggregates tweets, pics, and video into branded hashtag pages. Wufoo :: wufoo.com.

Free 280
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Three Ways Nonprofits Can Rein in Social Data

Tech Soup

In this post, we'll focus on three ways your organization can use social data in concert with existing information about your donors, volunteers, or community to increase the effectiveness and ROI of your marketing initiatives. For example, we've seen that people who are on more social networks tend to respond less to direct mail.

Data 62
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Top 8 Social Media Tracking Tools - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" link] HootSuite: Allows you to manage multiple twitter accounts in one place.

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The Top 9 Nonprofit Credit Card Processing Solutions

Bloomerang

Credit card payments are donors’ preferred giving methods— 63% of donors prefer to give online with a credit or debit card , followed by direct mail (16%), PayPal (10%), wire transfer (5%), cash (4%), digital wallet (1%), and text-to-give (1%). Use third-party software review aggregators to get insight from real customers.

Process 111