article thumbnail

Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]

NetWits

In aggregate, online-acquired donors have much higher cumulative value over the long term than traditional mail-acquired donors. Every year, large proportions of online-acquired donors switch from online giving to offline sources – primarily to direct mail.

Offline 275
article thumbnail

The Surprising Truth About Online Donors and Offline Fundraising

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. However, these lower gift amounts are far outweighed by the significantly higher retention rate of online acquired donors provided by the direct mail channel. Download Now!

Offline 219
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors. Download Now! Donor Movement Across Channels.

Offline 209
article thumbnail

Nine Holiday Card Programs That Benefit Nonprofits

Nonprofit Tech for Good

” That’s the Web we all now live and work by, but this year a good old-fashioned holiday greeting with a hand-written note sent via snail mail would likely make a very strong impression – especially if the proceeds benefit a nonprofit.

Benefit 266
article thumbnail

Top 6 Reasons to Focus on Recurring Donations for Nonprofits

Nonprofit Tech for Good

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. In light of these advances, it’s time for your nonprofit to consider developing its own online recurring giving program. 1) Increased Revenue.

Donation 356
article thumbnail

Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Begin the process of making offline contact and creating personal connection with online donors by sending a piece of direct mail mentioning the online gift, and reiterating the effect it had.

Technique 201
article thumbnail

8 Best Practices for Fall 2021 Golf Fundraisers

Nonprofit Tech for Good

Thanks to technology, there’s no need to spend hours processing mailed registration forms, checks, receipts, and entering information in endless spreadsheets. You’ll need aggregate leaderboards to pull it off and a live scoring platform that can handle it reliably. 2) Upgrade to online registration.