Remove Aggregator Remove Internet Remove Offline
article thumbnail

Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]

NetWits

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

Offline 275
article thumbnail

The Surprising Truth About Online Donors and Offline Fundraising

NetWits

The Importance of Moving Donors Offline. Yet one of the most striking findings in our 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report was that, in aggregate, online-acquired donors still have much higher cumulative value over the long term than traditional, mail-acquired donors.

Offline 219
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Download the full Internet & Multichannel Fundraising Report. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors.

Offline 209
article thumbnail

Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

In fact, online donors are worth a lot more than offline donors. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report. 2) Tie Offline Contact Directly to Online Gifts.

Technique 201
article thumbnail

Using affiliate marketing and the Internet to boost your company’s revenue

The Next Web

In this Internet age, a company sells products or services via an online store, app, or subscription service. This webshop gets organic traffic and eventually sales from the company’s own online and offline marketing efforts and existing brand reputation. Customers don’t need to actually visit one of your offline stores.

Marketing 134
article thumbnail

5 New Google Analytics Statistics For Nonprofits

TechImpact

Applying a customer audience segment to your overall traffic, or to specific webpages grants even more donor insight than you’d get when looking at total aggregated results. Implement offline conversion tracking. The “3 second rule” is never truer than on the Internet. Use funnel conversion tools. Take advantage of site speed.

Analytics 223
article thumbnail

New on SSIR: Global Tools for Going Local

Amy Sample Ward

According to the Pew Neighbors Online study recently released, 27% of American adult Internet users (or 20% of adults overall) use “digital tools to talk to their neighbors and keep informed about community issues. Meetup Everywhere is “an open and free internet platform for sparking Meetups everywhere about something.

Local 143