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Customer Experience Plays Marketing as a Long Game

.orgSource

These are qualities that characterize customer experience: Takes a broad perspective—encompasses interactions both across the organization and constituencies and can extend to employees and the public as well as members. The ability to accurately develop personas and create their journey maps.

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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

1) Data Analysis and Reporting Marketing automation platforms give aggregated insights into donor behavior and campaign performance. 3) Donor Journey Mapping The path toward philanthropy can be long and sinuous, so many nonprofits create donor journey maps to plan and automate donor interactions.

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Creating Your Organization's Social Media Strategy Map

Beth's Blog: How Nonprofits Can Use Social Media

The Social Media Strategy Map and Worksheet 1. Build Relationships and Issues Awareness: You’re interacting with key audiences on the social media channel in order to build awareness for your organization's brand. We are moving towards having the organization's web presence be less static information and more interactive or social.

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111 Low-Cost or Free OnlineTools for Nonprofits

Nonprofit Tech for Good

Branding themselves as the “Play” button for the Web, Wibbitz automatically converts text-based posts and articles into engaging, interactive videos so your supporters “never have to read again.” Twubs is a Twitter chat management tool that aggregates tweets, pics, and video into branded hashtag pages.

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Can Social Network Analysis Help You Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

In our book, The Networked Nonprofit , co-authored with Allison Fine, we provide an overview of mapping your social network in Twitter and other sites using some of the social network analysis tools available. . Otherwise, you waste a lot of time creating meaningless, but cool maps. When you map your network, it tells you a story.

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Watching Our Vote Live on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

But you can also see aggregated information about the voting process on Our Vote Live created by Election Protection , Lawyers’ Committee , NOI , and Ushahidi. It is mapping out all reported voting/election questions and incidences around the country. I love seeing these photos of polling places where my friends are voting.

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Get the Most Out of Engagement Scoring

Association Analytics

Start with a Modeling Workshop and invite subject matter experts from your organization who interact with your members (e.g. Eventually, you can include data that is harder to access like social media interactions or vendor-managed data sources. Use aggregate engagement scores to: Validate your value proposition. Award nominees.

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