Scratch: An Educational, Multi-Generational Online Community that Works
Museum 2.0
OCTOBER 30, 2008
Everyone is instructed not to create usernames identical to their real names. The last three reflect the interests of the users--and not in quantity (i.e. The ScratchR team intentionally wanted to avoid a massive popularity contest, so they promote activity on the site, not aggregate growth of views, loves, or downloads.
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