Remove Aggregator Remove Industry Remove Measure Remove Metrics
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Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

At the same time, it can be a real challenge for association staff to translate them into something measurable. It involves: Defining What to Measure: Identify the specific metrics that align with your strategic goals. It involves: Defining What to Measure: Identify the specific metrics that align with your strategic goals.

Track 169
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results.

Data 210
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Information: The Better Half of IT

sgEngage

Your organization’s aggregated or synthesized data is more like a complex carbohydrate that provides fuel for sustained activity. For those organizations too small for a dedicated IR person, simply getting your data guru connected with like-minded peers in the same industry is transformative. Data gives us context.

Chart 91
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Integration: The Ultimate Solution for Nonprofit Data Silos

sgEngage

Data silos are a common problem across all industries and can cause serious pain points, especially as data volume increases. Specifically, this issue is relevant for the nonprofit healthcare industry, which generates nearly 19 terabytes of clinical data each year and must leverage that data within their current decision-making processes.

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A Step-by-Step Approach to Personalization

Forum One

In an ideal world, organizations can be aggregating these data points to build a comprehensive marketing strategy; but in reality, most organizations aren’t fully utilizing basic data sources to make informed decisions about their marketing. How will you measure success? Segment your audience on social media.

Personal 101
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Guest Post by Stephanie McAuliffe: SoCap09 - Day 2 Roundup

Beth's Blog: How Nonprofits Can Use Social Media

The first SoCap conference in 2008 coincided with the launch of this paper, Investing for Social & Environmental Impact: A Design for Catalyzing an Emerging Industry A Monitor Institute Report [link] EnvImpact_ExecSum_000.pdf I sought out sessions that focused on setting industry standards for social measurement.

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New Privacy Changes Simplified: 3 Actionable Ways to Respond

Saleforce Nonprofit

Privacy-related changes in technology platforms (like browsers and mobile operating systems), regulatory actions, and consumer preferences are forcing the digital marketing industry to rethink how they collect and analyze consumer data to understand how well they’re connecting with their audiences. Measure metrics that matter.

Action 105