NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics. Social Media.

Metrics 78

Metrics Communication Widget Social Media 78

Allegiance Group

JUNE 13, 2024

Including a budget in your marketing plan should help answer this question. Reflecting on these nonprofit marketing pillars, your mission, and your goals for the campaign will help you craft a plan that is detailed, realistic, and, above all, relevant to your organization and its supporters. Conducting user research. Performing audits.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Forum One

JULY 15, 2021

In an ideal world, organizations can be aggregating these data points to build a comprehensive marketing strategy; but in reality, most organizations aren’t fully utilizing basic data sources to make informed decisions about their marketing. How will you measure success? It may also be helpful to identify what you want to test against.

Personal 101

Personal Test Demographics Analytics 101

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. This is the secret weapon that will help you meet your strategic plans in 2024. Your donation platform can help you distinguish one donation from another. This is something that will help your users eventually complete a primary conversion.

Analytics 52

Analytics Google Fundraising Track 52

Forum One

APRIL 23, 2024

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. Metrics: Select quantitative measurements like Pageviews, New Users, or Conversions. 30daysAgo or 7daysAgo).

Analytics 51

Analytics University Data API 51

Association Analytics

JUNE 2, 2021

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Those traditional metrics are a good starting point, but often do not tell the whole story. Data can help you think more broadly to identify a valuable product based on your specific goals and success metrics.

Product 282

Product Associations Measure Analysis 282

Amy Sample Ward

MAY 18, 2011

Start with Metrics. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics. What do you measure every day, week, month, year? Those metrics and goals are the best resources for identifying the focus and the calls to action for your campaign.

Campaign 114

Campaign Design Impact Metrics 114

Amy Sample Ward

NOVEMBER 5, 2012

There are other examples of organizations finding some tricks and functionality that really help them make connections with supporters, and then Facebook changes the functionality. One of the key metrics we obsess over is the referral rate organizations are experiencing from their ActionSprout campaigns.

Comment 259

Comment Share Support Facebook 259

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

It's still too early to measure success in aggregate dollars per donor. Allison suggests that we're looking at the wrong metric - we should be measuring success using awareness not dollars. They should be doing more to help organizations understand how to take advantage of it.

Washington 86

Washington Metrics Facebook Donor 86

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. But, here are a few comments: Kudos to you for setting clear goals and starting off with measurement from the beginning. I'd like to see how you are going to specifically look at success/change and metrics for your blog.

Guinea 50

Guinea Social Media Measure Wikispaces 50

Everyaction

JANUARY 16, 2018

Any good reporting tool should have the ability to aggregate numbers based off the category of your choosing. Good data is important, but if your viewer can’t understand it, it isn’t always helpful. EveryAction features data visualization tools to help your reports come to life. EveryAction makes that possible (and super easy!).

Report 56

Report Data Tools Stats 56

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

These were the questions that were going through my mind as I listened to a presentation on Google + Alex Abelin at the Social Media for Nonprofits Conference as he explained some of the benefits. This post will help you create a plan for getting started with a low risk experiment. How are you measuring that?

Google 99

Google Time Nonprofit Blogger 99

Care2

MAY 18, 2011

Start with Metrics. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics. What do you measure every day, week, month, year? Those metrics and goals are the best resources for identifying the focus and the calls to action for your campaign.

Campaign 73

Campaign Design Impact Metrics 73

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 24, 2012

This story is about how we measured our results, and what conclusions we drew from the metrics. The site aggregated the resulting frames into a new version of the video. In terms of measurement, here are some key facts about the project. It helps if the activity is unique or fun. Drawing Conclusions.

Time 97

Time Cambodia Reddit Facebook 97

Saleforce Nonprofit

OCTOBER 16, 2023

Impact measurement — the process of measuring and communicating your nonprofit’s impact — can effectively convey the value and outcomes of your work to your stakeholders, which in return funds more impact. Fundraisers can see aggregated program data defined by their metrics in real time. Watch the free webinar

Impact 69

Impact Measure Evaluation Management 69

Connection Cafe

MAY 24, 2013

In many instances a data warehouse does help to aid in complex reporting, but don’t assume that one is required to utilize business intelligence. In some instances, it can be a series of dashboards containing a snapshot of metrics. CRM Metrics & Measurement business intelligence dashboards data decisions nonprofit reports'

Business 35

Business Data Metrics Aggregator 35

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Four tips to help you get started. Help people connect with others. As I discussed in a recent post (see 4 Keys to Building a Successful Nonprofit Web Site ) stats are key to helping you improve your web site or in this case your Facebook page. Actually, this data will likely help you improve your overall web efforts!

Facebook 98

Facebook Stats Los Angeles Tips 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

This peer learning exchange is designed to help state-based groups to be more effective in engaging their networks toward covering uninsured children. The framework is a social media maturity of practice model called “Crawl, Walk, Run, Fly” Maturity of Social Media and is featured in my next book, Measuring the Networked Nonprofit.

Network 98

Network Build Learning Strategy 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

Can Twitter help your cause raise money?, The holy grail metrics is missing? The closest thing I've seen is a little utility called Twitinfluence - it measures an individual users Twitter network based on the following: First and Second Order Networks. Photo by NimagesDR. a question asked by the Give and Take blog. Efficiency.

Donation 50

Donation Tanzania Organization Stats 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Web Analytics As Simple Gifts To Measure Mission 3. Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. How can Google Analytics reports data help improve your Web site's performance. All the metrics you collect, ask the So What?

Screencast 50

Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

Comparison 50

Comparison Twitter Aggregator Analysis 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

I'm also using this for the upcoming WeAreMedia Workshop in San Francisco which has a section on experiments and measurement. She would listen, aggregate, analyze, and distribute to key subject matter experts within the organization on a consistent basis. They spend time reading other posts by the blogger to help make this decision.

Story 72

Story Learning Organization Social Media 72

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

Somehow the combinations of Alligators and Roller Coasters have helped me get back my flow known as the mental state of operation in which the person is fully immersed in what he or she is doing, characterized by a feeling of energized focus, full involvement, and success in the process of the activity. What are your key metrics for success?

Florida 50

Florida ROI Metrics Social Media 50

Saleforce Nonprofit

MARCH 3, 2022

Collecting first-party data can help you better know and more meaningfully engage your donors, which leads to stronger donor relationships. Here’s a framework with a few tips to help you get started. Measure First-Party Data to Improve Supporter Relationships. Shift to data modeling with aggregate, cross-channel data.

Action 105

Action Change Metrics Measure 105

NonProfit Hub

DECEMBER 14, 2016

Sometimes that trust is measured through email performance metrics like open rate, click-through rate, or donor-response rate. Other times, we might measure that trust with the amount of replies we get from an email. The reply email can help build or break trust. Are images helpful or hindering in emails ?

email 28

email Effective Fundraising Test 28

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. According to The Urban Institute, there are roughly 1.8 million nonprofits in the U.S. , Test both!

Marketing 197

Marketing Fundraising Test Nonprofit 197

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Having a structured way to collect and analyze qualitative insights can not only help with designing a social media engagement policy, but also harvest insights. Listening by using rss feeds helps refine their services and help stay sharp and connected to experts in the field. World Institute.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

What I learned is that “drive by&# analysis of metrics is really a waste of time. You need to grab the month’s worth of measures and look at them against your content. NutShell Mail is an software that aggregates comments and likes on your fan page and delivers it in one email. Ten Cool Status Update Tricks.

Social Media 105

Social Media Fun Experiment Media 105

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

There are some technical or graphic design needs that I can't do myself, so I'm getting help from some of my colleagues, including Laura Whitehead, Tony Karrer, and Michelle Murrain. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. We help guide it." It's how you use the conversation to generate, aggregate, and facilitate social content. Why is that?

Story 90

Story Platform Build Organization 90

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2007

A few blogosphere posts offering advice about online safety and what you can do help stop cyberbullying can be found here. For next week's summary, I'm going to be using a different aggregator called index cards. " The Giving Carnival: Edition 5 was about how to measure social impact. For Next Week's NpTech Tag Summary.

Nptech 50

Nptech Tag Ning Machinima 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

as a sole measurement of success. Open standards help long term. OpenSocial will let me aggregate all of my friend data across networks to a data store, and I can then get a better idea of what???s ll aggregate all the data together. as a sole measurement of success. Identify what you key success metric is.

Director 50

Director Open Social Social Network 50

Cloud 4 Good

JUNE 7, 2022

Through this exploration, we determined that incorporating a data warehouse into a nonprofit’s overall technical landscape and data strategy could help support a lean, performant CRM to help propel staff forward without stashing legacy data in an inaccessible local archive. Higher Education Data Warehousing Use Cases.

Education 84

Education Roles Data Strategy 84

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2008

Social Media: Adoption, Strategy, and Measuring Success ZUP4Nonprofits has a two-part post ( pt. Jeremiah Owyang's " Why Your Social Media Plan Should Include Success Metrics " post might help nonprofits identify some realistic short-term outcomes for social media implementation. asks Rich Reeder.

Summary 50

Summary Nptech Tag Tools 50

Gyrus

MARCH 15, 2024

An LMS provides a unified, aggregated platform for employees to access virtual training content. These initiatives help employees learn new skills and make the most of their time and work with a company. It helps bolster their confidence and apply their skills to the work they do. Why is Employee Development Important?

Train 52

Train Training Roles Develop 52

Gyrus

MARCH 15, 2024

An LMS provides a unified, aggregated platform for employees to access virtual training content. These initiatives help employees learn new skills and make the most of their time and work with a company. It helps bolster their confidence and apply their skills to the work they do. Why is Employee Development Important?

Train 52

Train Training Roles Develop 52

Gyrus

MARCH 15, 2024

An LMS provides a unified, aggregated platform for employees to access virtual training content. These initiatives help employees learn new skills and make the most of their time and work with a company. It helps bolster their confidence and apply their skills to the work they do. Why is Employee Development Important?

Train 52

Train Training Roles Develop 52