Surveys: Collect and Act on Your Data in 2021 and Beyond
Nucleus
AUGUST 17, 2021
Many of us in the member industry believe that we have entered the era of data analytics. [This is known as “secondary research” meaning the data already exists.] Can we achieve our intended results without asking members to complete a survey? Who will we survey? Nonmembers? Former members? Or — What does it mean? Can it inform action?
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