Beth's Blog: How Nonprofits Can Use Social Media

MARCH 20, 2009

Presentation by Laura Lee Dooley a metrics and social media geek for a nonprofit. Check out blog for in-depth posts on Twitter tools, for example this one about url shorterners. I'd like to point a few examples that were not on his list and share some good nonprofit Twitter resources. Cohen titled " 26 Charities That Tweet."

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Allegiance Group

FEBRUARY 27, 2024

Examples might include a steep drop in sessions that’s out of the norm or Google no longer indexing your site. Predictive Metrics: This feature can help you predict points like the number of donations you can expect in a certain period. We consider this a primary conversion, and an example would be “make a donation.”

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Analytics Google Fundraising Track 52

Forum One

APRIL 23, 2024

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. Metrics: Select quantitative measurements like Pageviews, New Users, or Conversions. 2021-01-31), relative dates (e.g.,

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Analytics University Data API 51

Amy Sample Ward

MAY 18, 2011

Start with Metrics. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics. Those metrics and goals are the best resources for identifying the focus and the calls to action for your campaign. But, it doesn’t have to be that way!

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

A few days ago, I asked for some stories " What is the value of listening through social media channels for your organization? " I wanted to see examples from nonprofit organizations engaged in listening and conversation and the value it has to their missions, programs, or marketing efforts. " But what does that really mean?

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ROI Examples Results Social Media 91

Amy Sample Ward

MAY 18, 2011

The first time I focused on DIY Community Engagement Metrics and shared lots of templates and examples. Aggregate and promote – be sure you are pulling together all of the contributions from the community and promoting people in real-time. Any examples you can share with others? Answers: sustained, hybrid, crowd.

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Difference Community Case Study Slides 276

Everyaction

JANUARY 16, 2018

An example of a great customizable report in the EveryAction tool set is our contributions report : As you can see this report comes right out of the box with a lot of the information you’ll need. Any good reporting tool should have the ability to aggregate numbers based off the category of your choosing. Simply click Group By ?

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Care2

MAY 18, 2011

Start with Metrics. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics. Those metrics and goals are the best resources for identifying the focus and the calls to action for your campaign. But, it doesn't have to be that way!

Campaign 73

Campaign Design Impact Metrics 73

Amy Sample Ward

NOVEMBER 5, 2012

There are examples of organizations succeeding with a certain campaign but when the campaign is over, they aren’t sure what to do. There are other examples of organizations finding some tricks and functionality that really help them make connections with supporters, and then Facebook changes the functionality.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

But, if you want more suggestions, see 22 Must Circle Nonprofit Bloggers and Nonprofits on Google + that Heather Mansfield aggregated. For example, what if your nonprofit is launching a new program and you’re holding a press conference. Next, I put together a circle of nonprofit brands that I could observe and learn from.

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Forj

JUNE 7, 2021

LXPs accomplish this by aggregating a variety of learning materials from different sources and providing artificial intelligence-assisted recommendations to each learner based on their past interests. Because the LXP acts as an aggregation tool, a wide variety of content is always made available for learners. Driven by the learner.

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Platform Experiment Guide Learning 36

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2014

In development are even more advanced devices capable of continuously monitoring such key metrics as blood oxygen, glucose levels, and even stress. ” Is there the potential for greater good from aggregating and analyzing our collective fitbit and other personal health data? There is a great deal of experimentation taking place.

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Amy Sample Ward

SEPTEMBER 15, 2009

We Are Media is a terrific resource for anyone looking for tips, examples, case studies and information on using social media in a nonprofit organization. The community will help identify and point to the best how-to guides and useful resources that cover all aspects of creating, aggregating, and distributing social media.

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NTEN Media eLearning Case Study 105

NTEN

JULY 14, 2011

A prime example of what APIs can achieve with relative ease is optimizing content for web visitors based on location. HelpAttack.com is a prime example of building on top of Twitter and other APIs. The City of San Francisco has done a great job so far on their data website, providing plenty of examples. Donations and Payments.

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API Social Media San Francisco Integration 84

Everyaction

FEBRUARY 26, 2018

For example, we see there are eight potential donors still in the qualification stage. That means during your monthly metrics meeting all you have to do is open your email, download the report, and you’re ready to go! The key part of a Moves Management report is the ability to see both big picture project goals and individual details.

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Data Donor Grant Gift 44

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2012

The social business sector has shared metrics and understanding of being data-informed. That changes the conversation for nonprofits. It also will change the types of skill sets that nonprofits will need now and into the future, for example “Data Analysts.”

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2009

He gave context of social network analysis, explained the value proposition for using it to help you make social media strategy improvements, and walked us through some examples in the software. For example, I learned that the first ever social networking analysis map was created by Jacob Moreno. Have some examples?

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Examples of Great Nonprofit Facebook Pages : Lance Armstrong Foundation. Total Interactions - The total interactions metric captures all of the feedback Pages receive from Facebook users. The goal of the metric is to provide an updated snapshot into how fans are engaging with your Page’s content. Stand up 2 Cancer. One Campaign.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2009

An easy example is green technology. Others examples include loans to schools in India and capital for small manufacturers in Ghana. Lucy Bernholz, moderating, said that metrics are the carbon in the ecosystem and the oxygen is the policy frame. People are open sourcing their metrics, and building taxonomy.

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Taxonomy Metrics San Francisco Ghana 61

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Use of counting metrics. We created a deck of cards with mini-case studies showing examples of how these state advocates had strategically incorporate social media into their social media plan. For example, the All Kids Covered has been using the timeline features to create milestones for legislative victories.

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Network Build Strategy Learning 98

NTEN

MAY 12, 2011

These days everyone is releasing it, visualizing it, aggregating it, and mashing it up. My favorite example of this technique is the Descry Project's Obesity Epidemic visualization. Let's look at another example of this in practice. By Kurt Voelker, CTO, Forum One Data is the new black. And for good reason.

Data 100

Data New York City Storytelling New York 100

Association Analytics

JUNE 2, 2021

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Those traditional metrics are a good starting point, but often do not tell the whole story. Data can help you think more broadly to identify a valuable product based on your specific goals and success metrics.

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Product Associations Measure Analysis 282

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. When I blogged my preliminary thoughts and set up a wikispace , I was seeking a specific nonprofit example to make it more real. I'd like to see how you are going to specifically look at success/change and metrics for your blog.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

The examples would show how engaging with people changed them from complainers to fans. Here's but one example from a blogger: “I took an American Red Cross class I thought was less than satisfactory. […] Someone found my blog post and told the local chapter director. Listening leads to engagement. Listening skills and tools upgraded.

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Story Learning Organization Social Media 72

See3

JUNE 10, 2009

For example, get-out-the-vote work was counted and was way up because of the historic election last year. Gifts to United Way and others who aggregate giving to mostly local, mostly poverty-focused work was up as well. Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42

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Giving Blackbaud Aggregator Storytelling 40

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 9, 2009

There are no official rules, although there is some great advice in the O'Reilly Twitter Book on this topic for corporate examples. The example above is from Lisa Goddard who is the marketing director at the Capital Area Food Bank. Take a look at Ellen Miller from the Sunlight Foundation as an example. Here's an example.

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Twitter Management Guidelines Profile 86

NonProfit Hub

DECEMBER 14, 2016

Sometimes that trust is measured through email performance metrics like open rate, click-through rate, or donor-response rate. Notice the difference between these two examples below. A lot of emails we receive in our aggregate donor inbox, and a lot of the examples you’ll see in other blog posts about email appeals, use images.

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email Effective Fundraising Test 28

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

Some examples: A follower on Twitter or someone you’re following. Twitalyzer is a terrific analytics tool that gives you some good benchmarking metrics for Twitter. It will tell you which of your donors/activists are on social networks, what social networks they are on and how many friends they have in aggregate.

Social Network 105

Social Network Analysis Social Media Network 105

Forum One

FEBRUARY 21, 2011

These days everyone is releasing it, visualizing it, aggregating it, and mashing it up. My favorite example of this technique is the Descry Project’s Obesity Epidemic visualization. Let’s look at another example of this in practice. Data is the new black. And for good reason. Everything else is just noise.

Data 68

Data New York City Storytelling New York 68

Nonprofit Tech for Good

MAY 25, 2024

1) Data Analysis and Reporting Marketing automation platforms give aggregated insights into donor behavior and campaign performance. Open rates , click-through rates , conversion rates , and other metrics measure the effectiveness of your fundraising efforts. 2) A/B Testing Not sure what subject line to go with? Test both!

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Marketing Fundraising Test Nonprofit 197

Forum One

FEBRUARY 21, 2011

These days everyone is releasing it, visualizing it, aggregating it, and mashing it up. My favorite example of this technique is the Descry Project’s Obesity Epidemic visualization. Let’s look at another example of this in practice. Data is the new black. And for good reason. Everything else is just noise.

Data 67

Data Story New York City New York 67

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

What I learned is that “drive by&# analysis of metrics is really a waste of time. The number of stars depends on how your Post Quality compares to similar Pages (for example, Pages that have a similar number of fans.). NutShell Mail is an software that aggregates comments and likes on your fan page and delivers it in one email.

Social Media 105

Social Media Fun Experiment Media 105

Saleforce Nonprofit

MARCH 3, 2022

A birthday email, a local event, a service reminder, or an impact report customized to a specific donation amount are all examples of ways an organization can thoughtfully leverage first-party data to meaningfully personalize engagement with supporters. Shift to data modeling with aggregate, cross-channel data.

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Action Change Metrics Aggregator 105

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

I started experimenting with these concepts back in 2008 at SXSW session on Nonprofit ROI and SXSW Session on Nonprofit Crowdsourcin g as well as at the NTC in 2009 on a session mapping metrics to strategy. It’s free but you can purchase additional data for reasonable amounts (for example you can get Klout Scores ).

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I also plan to continue blogging about these topics - focusing on writing in-depth thought pieces as well as aggregate and summarize the best thinking in the nptech field. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. I want to improve my writing.

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Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. It's how you use the conversation to generate, aggregate, and facilitate social content. Others have a different take.

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Story Platform Build Organization 90

Saleforce Nonprofit

OCTOBER 16, 2023

Fundraisers can see aggregated program data defined by their metrics in real time. In order to update funders and donors on the outcome of their gifts, fundraisers can select specific programs and have access to aggregated data to report back without waiting for program managers’ reports or the end of a program summary.

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