Amy Sample Ward

MAY 18, 2011

Start with Metrics. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics. What do you measure every day, week, month, year? Those metrics and goals are the best resources for identifying the focus and the calls to action for your campaign.

Campaign 114

Campaign Design Impact Metrics 114

Association Analytics

JUNE 2, 2021

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Those traditional metrics are a good starting point, but often do not tell the whole story. Data can help you think more broadly to identify a valuable product based on your specific goals and success metrics.

Product 282

Product Associations Measure Analysis 282

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

A few days ago, I asked for some stories " What is the value of listening through social media channels for your organization? " I wanted to see examples from nonprofit organizations engaged in listening and conversation and the value it has to their missions, programs, or marketing efforts. " But what does that really mean?

ROI 91

ROI Examples Results Social Media 91

Amy Sample Ward

NOVEMBER 5, 2012

There are examples of organizations succeeding with a certain campaign but when the campaign is over, they aren’t sure what to do. There are other examples of organizations finding some tricks and functionality that really help them make connections with supporters, and then Facebook changes the functionality.

Comment 259

Comment Share Support Facebook 259

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. When I blogged my preliminary thoughts and set up a wikispace , I was seeking a specific nonprofit example to make it more real. I'd like to see how you are going to specifically look at success/change and metrics for your blog.

Guinea 50

Guinea Social Media Measure Wikispaces 50

Everyaction

JANUARY 16, 2018

An example of a great customizable report in the EveryAction tool set is our contributions report : As you can see this report comes right out of the box with a lot of the information you’ll need. Any good reporting tool should have the ability to aggregate numbers based off the category of your choosing. Simply click Group By ?

Report 56

Report Data Tools Stats 56

Care2

MAY 18, 2011

Start with Metrics. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics. What do you measure every day, week, month, year? Those metrics and goals are the best resources for identifying the focus and the calls to action for your campaign.

Campaign 73

Campaign Design Impact Metrics 73

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

But, if you want more suggestions, see 22 Must Circle Nonprofit Bloggers and Nonprofits on Google + that Heather Mansfield aggregated. How are you measuring that? For example, what if your nonprofit is launching a new program and you’re holding a press conference. Measurement and Learning.

Google 99

Google Time Nonprofit Blogger 99

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2012

She also said that the pressure of measurement is not lessening and the drumbeat is getting louder. But that nonprofit sector has struggled for decades about whether or not they could demonstrate impact and there are lots of comparisons between sub-sectors. But expect how you report and measure impact with the social business sector.

Skills 96

Skills Reflection Management Aggregator 96

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

The framework is a social media maturity of practice model called “Crawl, Walk, Run, Fly” Maturity of Social Media and is featured in my next book, Measuring the Networked Nonprofit. Use of counting metrics. For example, the All Kids Covered has been using the timeline features to create milestones for legislative victories.

Network 98

Network Build Strategy Learning 98

Saleforce Nonprofit

OCTOBER 16, 2023

Impact measurement — the process of measuring and communicating your nonprofit’s impact — can effectively convey the value and outcomes of your work to your stakeholders, which in return funds more impact. Fundraisers can see aggregated program data defined by their metrics in real time.

Impact 69

Impact Measure Evaluation Management 69

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Examples of Great Nonprofit Facebook Pages : Lance Armstrong Foundation. What is measured you ask? . Total Interactions - The total interactions metric captures all of the feedback Pages receive from Facebook users. The goal of the metric is to provide an updated snapshot into how fans are engaging with your Page’s content.

Facebook 98

Facebook Stats Los Angeles Tips 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Web Analytics As Simple Gifts To Measure Mission 3. Kaushik's thinking is based on " Occam's Razor Principle " (which boils down to a poetic way of saying " KISS ") The screencast will show some practical examples of how at least one nonprofit organization's web site, the Idealist , is using the software in practice.

Screencast 50

Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

I'm also using this for the upcoming WeAreMedia Workshop in San Francisco which has a section on experiments and measurement. The examples would show how engaging with people changed them from complainers to fans. They now use this approach with other channels, like Twitter, for example. More on that later.

Story 72

Story Learning Organization Social Media 72

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2009

An easy example is green technology. Others examples include loans to schools in India and capital for small manufacturers in Ghana. I sought out sessions that focused on setting industry standards for social measurement. People are open sourcing their metrics, and building taxonomy. Lagging indicators -.

Taxonomy 61

Taxonomy Metrics San Francisco Ghana 61

NonProfit Hub

DECEMBER 14, 2016

Sometimes that trust is measured through email performance metrics like open rate, click-through rate, or donor-response rate. Other times, we might measure that trust with the amount of replies we get from an email. Notice the difference between these two examples below. Element 1 – The Sender. Element 9 – Images.

email 28

email Effective Fundraising Test 28

Saleforce Nonprofit

MARCH 3, 2022

A birthday email, a local event, a service reminder, or an impact report customized to a specific donation amount are all examples of ways an organization can thoughtfully leverage first-party data to meaningfully personalize engagement with supporters. Measure First-Party Data to Improve Supporter Relationships.

Action 105

Action Change Metrics Aggregator 105

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

What I learned is that “drive by&# analysis of metrics is really a waste of time. You need to grab the month’s worth of measures and look at them against your content. The number of stars depends on how your Post Quality compares to similar Pages (for example, Pages that have a similar number of fans.).

Social Media 105

Social Media Fun Experiment Media 105

Nonprofit Tech for Good

MAY 25, 2024

1) Data Analysis and Reporting Marketing automation platforms give aggregated insights into donor behavior and campaign performance. Open rates , click-through rates , conversion rates , and other metrics measure the effectiveness of your fundraising efforts. 2) A/B Testing Not sure what subject line to go with? Test both!

Marketing 197

Marketing Fundraising Test Nonprofit 197

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I also plan to continue blogging about these topics - focusing on writing in-depth thought pieces as well as aggregate and summarize the best thinking in the nptech field. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. I want to improve my writing.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. It's how you use the conversation to generate, aggregate, and facilitate social content. Others have a different take. Why is that?

Story 90

Story Platform Build Organization 90

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

I like Christopher Penn's example: Think for a moment what this means. as a sole measurement of success. s an example. OpenSocial will let me aggregate all of my friend data across networks to a data store, and I can then get a better idea of what??? ll aggregate all the data together. It will run on MySpace.

Director 50

Director Open Social Social Network 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2007

For next week's summary, I'm going to be using a different aggregator called index cards. The Bamboo Project points to two excellent examples of technology stewardship from the World Grows Wide blog. " The Giving Carnival: Edition 5 was about how to measure social impact. NTC is just days away!

Nptech 50

Nptech Tag Ning Machinima 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2009

He's an example of one of my loose ties strengthened through online social networks. It's also an example of how online social networks can connect you to people in your professional area who may not have met and open the door to valuable informal learning. Aggregate (a Twitter user's followers or friends). A disclaimer.

Measure 90

Measure Twitter Tools Taxonomy 90

Non Profit Quarterly

NOVEMBER 30, 2023

To date, the US Census has considered “Latino” or “Hispanic” to be an “ethnicity” rather than a “race,” like Black, White, or Native American, for example. For example, why are Brazilians not considered Latino? “There’s really been this lack of data to help community organizers, philanthropists, policymaker.”

Data 78

Data United States Spain Georgia 78

Gyrus

MARCH 15, 2024

An LMS provides a unified, aggregated platform for employees to access virtual training content. Employers can also measure employee engagement levels while learning. It is here that Learning Management Systems (LMS) come in handy for an enterprise aiming at upskilling the workforce and enabling continuous learning.

Train 52

Train Training Roles Develop 52

Gyrus

MARCH 15, 2024

An LMS provides a unified, aggregated platform for employees to access virtual training content. Employers can also measure employee engagement levels while learning. It is here that Learning Management Systems (LMS) come in handy for an enterprise aiming at upskilling the workforce and enabling continuous learning.

Train 52

Train Training Roles Develop 52

Gyrus

MARCH 15, 2024

An LMS provides a unified, aggregated platform for employees to access virtual training content. Employers can also measure employee engagement levels while learning. It is here that Learning Management Systems (LMS) come in handy for an enterprise aiming at upskilling the workforce and enabling continuous learning.

Train 52

Train Training Roles Develop 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Measuring the success of social media efforts can't be done with a single metric.

Reflection 50

Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

I've also been looking at examples from the corporate sector like the POST method from Forrester and thinking about adaptions for nonprofit. Now, restate your objective so it is “SMART” – specific, measurable, attainable, realistic, and time-based? Measurement. The Social Media Strategy Map and Worksheet 1. Identify Objectives.

Social Media 107

Social Media Map Strategy Media 107

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Come measure success. The example I talk about in the poem covers the initial use of NWF's twitter accounts and then continues to how we actually starting using it to improve and grow one of our programs- "wildlife watch". is a great example of this. The description: What works and rhymes? Oh my god, take a look.

ROI 77

ROI Social Media Slides Media 77

NTEN

MAY 27, 2010

Examples: Twitter, Identi.ca, Plurk) Communities present safe areas for select groups, can be private or open, have options for in-depth discussions or sensitive information, outlets for question/answer format and support around delicate topics. Funnel: Measure the whole funnel! Post your commenting policy on your Fan Page's info tab.

Social Media 62

Social Media Media Cancer Social 62

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 10, 2009

I've been retweeting a lot of these links, but I also like to look for patterns and the best way to do that is aggregate them in a single blog post. A few examples - TwestivalDC , BostonTwestival , SFTwestival , and so many more. Metrics, Stats, Research, and Other Misc. How do you measure sucess on Twitter?

Nptech 91

Nptech Social Media Ning Media 91

Nonprofits Source

MARCH 21, 2018

We’ve taken the guesswork out of the equation by aggregating only the best social media marketing resources available online. For example, Rainforest Alliance’s “ Follow the Frog ” campaign uses humor to inspire action and show people how they can help. Instagram Marketing: 20 Excellent Examples And Ideas.

Social Media 109

Social Media Resource Marketing Media 109

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. Included in this 183 page slide deck are details of how Internet penetration and social media and mobile usage is growing. Benchmark Studies and Examples.

Policy 104

Policy Social Media International News 104

The Modern Nonprofit

SEPTEMBER 26, 2023

Your goals should be SMART (Specific, Measurable, Ambitious/Attainable, and Time-based). While you want to include the program’s metrics and efficacy, you’ll also want the central piece to relate to a real story from your community. Evaluate Remember the measurable goals you set in the beginning?

Guide 102

Guide Goal Social Media Action 102

The Modern Nonprofit

SEPTEMBER 21, 2021

Your goals should be SMART (Specific, Measurable, Ambitious/Attainable, and Time-based). While you want to include the program’s metrics and efficacy, you’ll also want the central piece to relate to a real story from your community. Remember the measurable goals you set in the beginning? When – the timeline.

Guide 98

Guide Goal Social Media Action 98