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For example, I identify myself as Nina Simon, the government identifies me by my social security number, some guy on the street identifies me as a woman with curly hair… all of these are valid descriptors or tags for me, and the aggregation of these tags provides a fuller picture of who I am to the outside world. Tagging is useful.
The ScratchR team intentionally wanted to avoid a massive popularity contest, so they promote activity on the site, not aggregate growth of views, loves, or downloads. But this is often obscured by design that focuses attention on the top viewed-content. The last three reflect the interests of the users--and not in quantity (i.e.
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