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Customer Experience Plays Marketing as a Long Game

.orgSource

According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position. Gartner identifies these qualities as key to delivering value: A customer journey mapping process that extends beyond acquisition and purchase through the life of the relationship.

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AI, Automation, and New Tech Put Member Love Online

.orgSource

An experience platform aggregates technology across systems to provide robust interactions. It’s a one-stop-shop for everything, including your website, analytics, marketing, and e-commerce. It’s a one-stop-shop for everything, including your website, analytics, marketing, and e-commerce. Gartner provides this definition.

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Surveys: Collect and Act on Your Data in 2021 and Beyond

Nucleus

Many of us in the member industry believe that we have entered the era of data analytics. To contact Cecilia Sepp, please email : cecilia@roguetulips.com Rogue Tulips LLC : [link] The post Surveys: Collect and Act on Your Data in 2021 and Beyond appeared first on Nucleus Analytics.

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Robin raises $30M to expand its office reservation software as companies embrace hybrid work

TechCrunch

“Office utilization analytics gives admins visibility on who is using the office, when they are using it, and which spaces are most commonly used. Robin says that it anonymizes usage data, aggregating it across spaces, floors and buildings. ” Some workers might not be comfortable with that level of tracking.

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Driving AI Success by Engaging a Cross-Functional Team

DataRobot

By 2025, according to Gartner, chief data officers (CDOs) who establish value stream-based collaboration will significantly outperform their peers in driving cross-functional collaboration and value creation. Enterprises see the most success when AI projects involve cross-functional teams.

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Five winning Tableau tips from the Gartner BI Bake-Off

Tableau

So when our team got the data set for this year’s Gartner BI Bake-Off—COVID vaccine data—we were prepared. I proudly represented Team Tableau at the virtual BI Bake-Off to face off against other analytics platforms. The best part? No code or algorithms needed. Use Tableau Prep to quickly combine and clean data .

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Five winning Tableau tips from the Gartner BI Bake-Off

Tableau

So when our team got the data set for this year’s Gartner BI Bake-Off—COVID vaccine data—we were prepared. I proudly represented Team Tableau at the virtual BI Bake-Off to face off against other analytics platforms. The best part? No code or algorithms needed. Use Tableau Prep to quickly combine and clean data .

Gartner 52