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5 New Google Analytics Statistics For Nonprofits

TechImpact

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Once you’ve quenched your thirst for analytics with the easy stuff, what’s the next step?

Analytics 223
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How to Start Your Data Analytics Journey

Association Analytics

The team at Association Analytics often hears questions like, What exactly is data analytics? What’s the difference between analytics and reporting? First: Reporting vs. Analytics. With analytics, you try to aggregate data over time and across data sources for a 360-degree view of your members and their activities.

Analytics 169
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Creating a Better Member Experience

Association Analytics

When’s the last time you heard a board member say, “Members want…” followed by an aggregate of the last five conversations they’ve had. That’s where data can come into play to help you make better decisions (Netflix data knows exactly what you’re watching!)

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What You Really Need When Changing Your AMS

Association Analytics

When changing your AMS, you should also take time to determine what you really need to bring or else you could find yourself drowning in an unnecessary pile of (data) boxes. If you fall into this category, please resist the temptation to recreate all of the system and data integrations with your new AMS. A Better Approach.

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Data-Driven Strategies to Revolutionize Your Association’s Content Marketing

Association Analytics

A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this. Personalized Content: Tailoring Messages for Maximum Impact Creating highly personalized content using data and AI tools is crucial for engaging members effectively. So keep an eye on that.

Content 169
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Step 2: Explore – In addition to reviewing the data in their dashboard, IAEE asked members in its annual member survey and in post webinar surveys about topics they’d like to learn more about. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need.

Strategy 210
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Donor Data And Your Nonprofit

TechImpact

There are more tools available to nonprofits today that can be used for measuring their donor data than ever before. Whether it be a CRM , GoogleAnalytics , or a social media analytic tool like SproutSocial , measuring and understanding data is an essential part of contemporary business. Data degrades. Here’s some data.

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