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Export Your Universal Analytics Data Before It’s Too Late

Forum One

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. For Google Analytics, that would be a UTM parameter.

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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

In case you aren’t familiar with a member engagement score, here’s a quick overview: it’s an analysis to assess member and customer behavior over a certain period of time (we recommend 3 years). As you look at the data in aggregate, do so for both members and non-members to get a big picture of engagement behavior.

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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

Industry Data Analysis Many associations aggregate data and then provide it back to members. Sign Up: Using Your Data to Move Away From One-Size-Fits-All Renewal Campaigns The post Thinking Outside the Traditional Non-Dues Revenue Box appeared first on Association Analytics.

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Surveys: Collect and Act on Your Data in 2021 and Beyond

Nucleus

Generally, the rule for online surveys is to use a quantitative tool that collects “hard” data for analysis. Many of us in the member industry believe that we have entered the era of data analytics. It tends to take about 20 minutes to answer a survey of this length. But, “less is more.” If you can create a shorter tool, do it.

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Come join Benchmarks 2022! Help us map the whole year in data.

M+R

Participation primarily involves collecting and coding a big stack of data, which our analytics team will combine (anonymously!) In addition to helping make the study, you’ll receive an individualized analysis comparing the data you submitted for your organization to other organizations of your size and type. All-caps bold important.

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Deadline THIS Friday! Sign up for the 2022 Benchmarks!

M+R

Participation primarily involves collecting and coding a big stack of data, which our analytics team will combine (anonymously!) In addition to helping make the study, you’ll receive an individualized analysis comparing the data you submitted for your organization to other organizations of your size and type. All-caps bold important.