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Share stories Storytelling will bring your website and your cause to life. Choose keywords that you can use on ALL pages by testing them out on Google Adwords. Make every page a home page You never know where people will end up, so say who you are and what you stand for on EVERY page. Try to keep the number of pages to a minimum.
We know that good stories power fundraising and marketing, so join one of our free events to discover powerful case studies and connect with digital storytelling experts in your community. O'Fallon, Missouri: Learn How to Apply for a $10,000 per Month Google AdWords Grant. Austin, Texas: Google AdWords for Nonprofits.
Leverage storytelling to build a base. For example, according to Crowd101’s guide to Google’s Ad Grant program , the search engine behemoth donates up to $10,000 in monthly Google AdWords spending to qualifying nonprofit organizations. Leverage storytelling to build a base. Rely on established relationships. Where do they live?
The generous 500 character caption limit in Pinterest allows us to describe images using long-tail search phrases from our Google AdWords campaigns, which also helps to unify our messaging and be consistent with the content we have on other platforms.
Effective storytelling means nonprofits can reach more people, touch more hearts, and create bigger impact. TechSoup's NetSquared meetups will bring local nonprofits free digital storytelling workshops in more than 40 cities between August and October. Laredo, Texas: For Nonprofits: Get $10,000 per Month from Google AdWords.
From WordPress to Google AdWords to big data, we're planning events dedicated to making you the fastest and most powerful nonprofit techie you can possibly be. Seattle, Washington: Advanced Google AdWords for Nonprofits. Denver, Colorado: AdWords Meetup. Burlington, Vermont: Digital Storytelling Fundamentals.
O’Fallon, Missouri: Learn How to Apply for a $10,000 per Month Google AdWords Grant. Kampala, Uganda: Digital Storytelling for Nonprofits Workshop. Paris, France: AdWords Express — Grands Débutants. Paris, France: AdWords – Initiation. Los Angeles, California: Nonprofit Volunteer Management.
New Orleans, LA: New Media Storytellers: How to get your audience to pay attention. Seattle, WA: Google AdWords for Nonprofits. If you’re holding regular events gathering the #nptech community let me know and I’ll include you in the next community calendar! Tuesday, July 1, 2014. Thursday, July 3, 2014. Wednesday, July 9.
We know that good stories power fundraising and marketing, so join one of our events to discover powerful case studies and connect with digital storytelling experts in your community. Looking for inspiration or hands-on help with your digital storytelling? Portland, Oregon: Websites as Storytelling Tools: A Case Study.
Google AdWords. Everyone knows what Google Adwords are but what you may not know is that Google offers Google Grants (see previous rants on how great these are here ) of up to $10K per month to nonprofits to create their own ads and keywords and target them to specific users. Enroll subscribers. Recruit volunteers. Promote events.
Seattle, Washington: AdWords Success and Google Grants for Nonprofits. Atlanta, Georgia: Visual Storytelling: Using Digital Media. New York, New York: Data Storytelling and Data Visualization for Nonprofits. Pittsburgh, Pennsylvania: Bagels and Bytes — Butler. San Francisco, California: Code for America Civic Hack Night.
Las Vegas, Nevada: Online Courses (Storytelling). Philadelphia, Pennsylvania: Google AdWords for Nonprofits. Las Vegas, Nevada: AdWords Basics. Tuesday, February 7, 2017. Naples, Florida: Learn How to Write More Effective Emails for Fundraising with John Haydon. Wednesday, February 8, 2017. Tuesday, March 7, 2017.
Up your storytelling game. Here are two strategies to implement in your direct mail materials to help you better connect with donors: Rely on strong storytelling. Up your storytelling game. It’s universally known that humans respond well to stories, which means you should be using storytelling to connect with donors.
Newspapers, magazines, and blogs focus on storytelling. In some cases, it may be wise for your organization to publicize your volunteer program through paid advertisements on platforms such as Google AdWords, Facebook, or LinkedIn. Invest in paid online advertising.
I'm going to start by telling a story about storytelling. It's an instance of advertising as storytelling and it's something many NPOs rarely consider. Google Display Network ( [link] ): Google Display Network, which runs on the same platform as AdWords, is the more complex of the two. Don't do that.
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