Nonprofit Tech for Good

JANUARY 10, 2022

A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. If they have valuable content that will spark engagement or if they provide pertinent information that people search for, they will likely get a lot of value out of the Google Grants. So what are Google Ad Grants ?

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Grant Google Nonprofit Guide 359

Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. This shows what people searched for to get your ads served to them.

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Adwords Campaign Search Policy 52

NetWits

MARCH 23, 2012

Search engine optimization, paid search through Google Adwords, content marketing , social media engagement and display advertising all come to mind as very successful ways to drive traffic to your website on an ongoing basis. Don’t rely solely on end of year campaigns and the giving season.

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Trend Online Giving Nonprofit 268

The Next Web

FEBRUARY 28, 2014

Don’t forget to use quotation marks at all times in your search to keep the search accurate. Google search. If you have doubts about Google’s trustworthiness, try an alternative search such as a forum or Bing. The Google keyword planner is made for Google Adwords, rather than organic searches. Interesting!

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Research Guide Wikipedia Blackberry 157

The Next Web

AUGUST 18, 2013

We’ve also found that they rank highly in search results. Alternatively, each organic search lead averages three logins with a monthly revenue around $90 — definitely worth the acquisition cost. Alternatively, each organic search lead averages three logins with a monthly revenue around $90 — definitely worth the acquisition cost.

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Method Companies Adwords Site 134

The Next Web

JANUARY 6, 2013

Often times, the first instinct for folks running customer acquisition programs at early-stage enterprise startups is to start a bonfire under Google Adwords. We’ve experimented with both organic and paid search and found (across every search term we care about) that organic is 3x more effective and converts 2x more customers.

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Tips Help Adwords Search 141

NTEN

APRIL 16, 2009

On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. In general, you should use the data that flows into your AdWords account to evaluate performance. Then follow the instructions in the AdWords Help Center entry on scheduling Keyword Performance Reports.

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Adwords Evaluation Google Statistics 47

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 17, 2011

The demo also showed a new 3D map feature and how you can take a photo and have it return google search results. The question reminded of a screencast I created back in 2007 for NTEN and Salesforce Foundation that covered Google Adwords campaigns). Here’s why folks were laughing in the background).

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Google Adwords Nonprofit NTEN 122

The Next Web

DECEMBER 21, 2013

Google Adwords showed the following: “Bicycle helmet” gets about 5,000 searches a month. Bike helmets” gets about 27,000 searches a month. Well, well, well – “bike helmets” is searched over five times more. Statigram – stats and searches for Pinterest. Airtightinteractive – Flickr tag search and thumbnail viewing.

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Tag Effective Guide Social Media 167

Care2

APRIL 2, 2008

It should be noted, however, that while Google Adwords is one potential source of advertising for nonprofits, the volume of response from its campaigns to date have been lackluster. An article from SiteProNews , by Leighton James explains 10 costly mistakes to avoid when launching your AdWords campaign.

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Adwords Social Media Google Advocacy 51

BoardAssist

MARCH 15, 2016

How to Use Google AdWords to Get Free Money. As a part of Google Grants, qualifying nonprofits can earn a free advertising budget of up to $10,000 each month to use on AdWords to help promote their website and cause. However, we are going to focus on Google AdWords for the remainder of the article. Using Google AdWords.

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Adwords Money Google Free 40

Beneblog: Technology Meets Society

SEPTEMBER 5, 2007

Google Grants (Google.org) also did a lot of work on our Google Adwords, and searching for "Miradi" on Google brings up our ad, too. We've just put Google Analytics on the site, and are playing with it. So, feel free to visit and check it out.

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Adwords Conservancy Google Analytics 100

NTEN

NOVEMBER 13, 2008

As the second week of Member Appreciation month starts to wind down, I'm glad for the opportunity to discuss today's particular NTEN give-away: AdWords for Dummies , courtesy of Jossey-Bass/Wiley publishers. That means you can use AdWords marketing for free. Get the AdWords for Dummies book , using your 20% member discount from Wiley.

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Adwords Google NTEN Grant 36

NTEN

JANUARY 25, 2013

You probably already know that Google Grants gives out free AdWords accounts to nonprofits. With an account, if somebody searches for info on, say "polar bears" -- and your organization is trying to ensure there's an ice cap left for them to do polar bear-y things on -- you can use AdWords to try to steer them to your web site.

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Grant Adwords Google Info 69

NetWits

JANUARY 10, 2013

Did you know that nonprofits can get $10,000 per month worth of search advertising from Google Grants? Here's what you need to know to get started.

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Grant Free Search Google 156

Beth's Blog: How Nonprofits Can Use Social Media

MAY 21, 2012

Instead of expecting our Pinterest page to serve as a major traffic referrer back to our website (and stats showed in the first month it was not), we are optimizing our captions and image filenames using choice Google Ad keywords with the intent to boost our search engine ranking.

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Social Media Africa Search Adwords 126

Tech Soup

JULY 30, 2015

Why AdWords? Google has a grant that gives $10,000 per month in free AdWords spending for nonprofits that qualify, and unlike most grants, it has a really simple application process. Apply for the Google AdWords Grant. Are you sick of working on logframes? Don't fret! You can find more detailed criteria and sign up here.

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Adwords Grant Google Impact 36

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2018

The Google Ad Grants program gives nonprofits up to $10,000 per month in free in-kind AdWords across the search network through the Google for Nonprofits platform. To make this point a bit more tangible, consider some of the following Google autocomplete searches. We’ve posted the exact email at the bottom of this post.

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Grant Google Help Adwords 84

The Fundraising Authority

MAY 8, 2021

Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages). Why Google Ads Work Google Ads are incredibly effective because they are displayed to people searching relevant terms in Google. There aren’t many requirements to get started.

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Grant Google Search Site 152

The Next Web

MAY 5, 2013

Search Engine Optimization (SEO): Don’t be fooled: what most mainstream SEO books and articles talk about is very different from what startups do for SEO. Paid Acquisition: There are many types. Startups that use SEO effectively build scalable infrastructure that applies to tens of thousands or millions of pages.

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Difference Marketing Analytics Mail 165

ASU Lodestar Center

FEBRUARY 13, 2013

Facebook gives us a unique approach to targeting different demographics than you would be able to achieve with traditional internet advertising platforms such as Google Adwords or MSN Adcenter. Although we could target different demographics, we still paid the traditional per click basis that Adwords or Adcenter uses.

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Social Media Hurricane Tucson Media 96

Nonprofits Source

MARCH 11, 2017

What would their online searches look like? In this case, Wheels For Wishes would want their site to appear on the first page of search results for these terms. According to Google Adwords , “ how to donate a car ” shows an estimated 1,000 monthly searches. A low searched term, but that’s okay. Donate my car”.

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Donation Content Online Marketing 112

Whole Whale

FEBRUARY 9, 2024

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Chances are you are on this page as a result of doing searches for SEO basics or intros to the topic and now you’re here!

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Tips Strategy Nonprofit Search 98

ASU Lodestar Center

OCTOBER 2, 2013

Director of Search Marketing. Google Ad Grants is the nonprofit edition of AdWords , Google’s online advertising tool. Google provides $10,000 per month in in-kind AdWords advertising to qualified nonprofit organizations. posted by Johann Beishline. Know your audience. Who makes up your audience? Apply for a Google Ad Grant.

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Marketing Nonprofit Social Media Adwords 94

Judi Sohn

JULY 9, 2009

When you search for your issue among the posts, you typically find nothing but posts from others with the same issue but no solutions. Can’t check email and you run to Twitter search to confirm that others are having the same problem. Don’t you use AdSense, AdWords, Feedburner, Analytics, gCalendar, and Docs?

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Google Adwords Doc gMail 100

NonProfit Hub

DECEMBER 30, 2015

This article was updated in December 2015 to reflect updates to the AdWords program. As a part of Google Grants, qualifying nonprofits can earn a free advertising budget of up to $10,000 each month to use on AdWords to help promote their website and cause. Using Google AdWords. AdWords Express is the basic cookie cutter model.

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Adwords Money Google Free 28

The Next Web

SEPTEMBER 7, 2013

Take a page from the consumer world: Google’s “just a search box,” Dropbox’s “just a folder,” Twitter’s “just 150 characters,” and many others. Don’t make investments in programs you don’t get (like “just buy Google AdWords”), just because an advisor told you to. Simplicity is not just a key consumer product principle.

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Companies Advice Adwords Product 145

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2011

They use enormous amounts of our own data to bring us searches and news feeds they think we want with ads specifically geared towards those interests. What I didn’t know, what floored me, was that they are only bringing us information in our searches and news feeds they think we want.

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Experiment Florida Case Study Facebook 93

Care2

AUGUST 12, 2011

Good search engine optimization is always important, but especially so if you want donors to find you. This is a great opportunity to use your Google Adwords grant if your nonprofit has one. And if you have the budget, consider a search engine marketing campaign to boost traffic to your site. Make the most of email.

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Donation Fundraising Online Adwords 76

TechCrunch

NOVEMBER 10, 2022

But these tools are often complex and unintuitive, leading employees to spend hours each day searching and gathering information. Loiwal was previously a software developer at Google working on AdWords, while Tsai was an early engineer at location-sharing smartphone app Loopt.

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Data Analytics Adwords Template 93

Achieve

JANUARY 22, 2018

What it means: Start bidding with Maximize conversions and relevant, high-yield search terms will be within your reach. cap has been a thorn in the side of search engine marketers. The change: Eliminating the $2.00 cap on costs-per-click (CPC). and eliminating the cap is cause for excitement. Maximize conversions. ”

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Grant Change Adwords Nonprofit 52

Whole Whale

MAY 2, 2024

Again, have interns learn about how to write in the right style for search before getting started. Google Ad Grant account management The Google Ad Grant is part of the Google.com/nonprofits program offering $10k/month in search ads. This grant is a use-it-or-lose-it system making the risk low that an intern will “waste” money.

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International Program Ideas Data 98

Whole Whale

AUGUST 10, 2024

What a perfect place for social media savvy people to search for employment opportunities! Then, if you have the Google AdWords Grant (and you should!) Cost: Free. LinkedIn You know it, you love it: LinkedIn is a business and employment-oriented social networking site.

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International Site Nonprofit Instructional 98

Top Nonprofits

APRIL 20, 2022

As you search for volunteers, put yourself in the best, most convincing position, and use your CRM and associated tools for recruiting and onboarding your volunteers. Every successful advocacy campaign needs passionate advocates. However, finding, organizing, and managing advocacy volunteers —especially at a large scale—is no easy task.

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Advocacy Campaign Tips Volunteer 130

Tech Soup

SEPTEMBER 1, 2017

O'Fallon, Missouri: Learn How to Apply for a $10,000 per Month Google AdWords Grant. O'Fallon, Missouri: Learn How to Apply for a $10,000 per Month Google AdWords Grant. Austin, Texas: Google AdWords for Nonprofits. O'Fallon, Missouri: Learn How to Apply for a $10,000 per Month Google AdWords Grant.

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Story Tanzania Benin United Kingdom 59

NTEN

JUNE 2, 2009

Flickr Photo: thelearnr Over the weekend, I encountered a new phenomenon: AdWords squatting. lucrative search terms, building up a quality AdWords presence for them, then, presumably, selling the rights. Go search for "polar bear" on Google. " Tags: adwords Fundraising google grants NPTech NTEN.

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Grant Goal Adwords Google 36

NTEN

MAY 8, 2009

Flickr Photo: nasmac You probably know that Google Grants gives out free AdWords accounts to nonprofits. Yes, you too can try to attract the attention of folks looking for specific information with 3 lines of text next to Google search results. If polar bears learn to use the Internet, we're all in trouble.).

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Grant Google Adwords Learning 36