The Fundraising Authority

MAY 8, 2021

Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages). If you ever worked with Google AdWords in the past, then you already know Google Ads (it rebranded in 2018). What is a Google Ad Grant, and Why Do I Want One?

Grant 152

Grant Google Search Application 152

Nonprofit Tech for Good

MAY 18, 2020

Currently, this happens in two phases. After this first phase is approved, the second phase is building out a basic Google Ads account, and submitting that for approval. Smart Campaigns, formerly known as “AdWords Express”, is essentially a baby version of Google Ads and has far less functionality.

Google 335

Google Grant Guide Adopt 335

Qgiv

AUGUST 13, 2021

During the research and planning phase, you’re able to evaluate your nonprofit’s position compared to similar organizations. Make sure you’re keeping your mission, audience, and goals in mind each step of the way. Keep your donor segments and persona in mind as you consider each of these options. Determine Your Goal.

Marketing 69

Marketing Create Nonprofit Social Media 69