Nonprofit Analytics: Overview and 13 Analytics for Your Org
DNL OmniMedia
MAY 25, 2022
Google AdWords Analytics. Integrate your Google AdWords account with Google Analytics to see AdWords data alongside your other site analytics. While you can learn a lot from AdWords data, we recommend starting by focusing on the following metrics: Clicks per campaign. 20 (a positive ROI!). Online Giving Rate.
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