Media Cause

AUGUST 17, 2023

As you navigate optimizing your paid search campaigns, here’s how to audit an AdWords campaign to help improve your performance: Check Spend + Pacing Unlike Facebook, TikTok or even YouTube, Google Search campaigns do not have lifetime budgets—meaning you set daily budgets at the campaign level.

Adwords 52

Adwords Campaign Search Headline 52

Tech Soup

JULY 30, 2015

Why AdWords? Google has a grant that gives $10,000 per month in free AdWords spending for nonprofits that qualify, and unlike most grants, it has a really simple application process. Apply for the Google AdWords Grant. Have goals set up in Analytics and AdWords. Are you sick of working on logframes? Don't fret!

Adwords 36

Adwords Google Grant Impact 36

Nonprofit Tech for Good

JANUARY 10, 2022

Responsive text Ads are ads in which you specify multiple different headlines and descriptions and Google selects the ones that it feels would be the best match and thus would create the highest probability of the user clicking on the ad. You can also use A/B tests to determine the effectiveness of different landing pages.

Google 344

Google Grant Guide Nonprofit 344

The Fundraising Authority

MAY 8, 2021

If you ever worked with Google AdWords in the past, then you already know Google Ads (it rebranded in 2018). We recommend selecting a lower limit as you'll need to leave some budget for testing. Be sure to set up an ad for each keyword that includes that keyword in the headline and the description. all networks).

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Grant Google Search Application 152

Care2

AUGUST 22, 2013

Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions. Test 3-4 new Facebook Ads: Test different ad types (promoted post, sponsored story, etc.),

Online 71

Online Tips Calendar Test 71

Care2

FEBRUARY 7, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) We’ve also found that the ads are a great way to test new messaging. Have you experimented with Google AdWords? Actually, I stopped using the AdWords Editor after a few weeks. They might even make a donation or two.

Google 31

Google Grant Social Media Adwords 31

Care2

FEBRUARY 4, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) We’ve also found that the ads are a great way to test new messaging. Have you experimented with Google AdWords? yes, we do run ads using our organization’s name, and its common misspellings, as keywords.

Google 31

Google Grant Case Study Search 31