Media Cause
AUGUST 17, 2023
As you navigate optimizing your paid search campaigns, here’s how to audit an AdWords campaign to help improve your performance: Check Spend + Pacing Unlike Facebook, TikTok or even YouTube, Google Search campaigns do not have lifetime budgets—meaning you set daily budgets at the campaign level.
Nonprofit Tech for Good
DECEMBER 6, 2018
Set up an ad for each keyword, and make sure the keyword appears within the ad copy: in both the headline and description. 10) Don’t use Google AdWords Express. Many charities have been steered towards using Google AdWords Express by Google support staff for managing their Google Ad Grants account. Deceptively simple, this one.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
NTEN
JANUARY 11, 2010
You probably already know that Google Grants gives qualified nonprofits free advertising in the form of Google Adwords, those little ads that appear on the right side of Google search results. On its surface, Google AdWords is a simple system. Tags: adwords Google google grants NPTech NTEN. You should: we cover it often enough!)
Tech Soup
JULY 30, 2015
Why AdWords? Google has a grant that gives $10,000 per month in free AdWords spending for nonprofits that qualify, and unlike most grants, it has a really simple application process. Apply for the Google AdWords Grant. Have goals set up in Analytics and AdWords. Are you sick of working on logframes? Don't fret!
Nonprofit Tech for Good
MAY 18, 2020
Smart Campaigns, formerly known as “AdWords Express”, is essentially a baby version of Google Ads and has far less functionality. RSAs allow you to supply many different headlines and descriptions, which the Google algorithm will mix and match in an effort to create the highest possible click-through rate for you.
Nonprofit Tech for Good
JANUARY 10, 2022
Responsive text Ads are ads in which you specify multiple different headlines and descriptions and Google selects the ones that it feels would be the best match and thus would create the highest probability of the user clicking on the ad. Use Lots of Keywords.
The Fundraising Authority
MAY 8, 2021
If you ever worked with Google AdWords in the past, then you already know Google Ads (it rebranded in 2018). Be sure to set up an ad for each keyword that includes that keyword in the headline and the description. The main reason people don’t use the program is that they are intimidated by it.
Expert insights. Personalized for you.
52 
Let's personalize your content