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How to Audit An AdWords Campaign

Media Cause

As you navigate optimizing your paid search campaigns, here’s how to audit an AdWords campaign to help improve your performance: Check Spend + Pacing Unlike Facebook, TikTok or even YouTube, Google Search campaigns do not have lifetime budgets—meaning you set daily budgets at the campaign level.

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

If you ever worked with Google AdWords in the past, then you already know Google Ads (it rebranded in 2018). How Your Website Can Increase Your Grant’s Value Google cares if you have a usable website, so make sure it is up to par before applying. This means a lot more clicks on your ads and more visitors to your website.

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12 Things Non-Profits Need to Know About Google Ad Grants

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. All charities ( with a few exceptions around hospitals and schools ) are eligible, so you’re not competing with other charities for a limited pool of funding.

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. This can bring an additional 60,000 new, targeted visitors to your website each year. Nonprofits and charities in over 50 countries can be eligible for Google Grants. So what are Google Ad Grants ?

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Make it Rain: Using the Google AdWords Grant to Drive Impact

Tech Soup

Why AdWords? Google has a grant that gives $10,000 per month in free AdWords spending for nonprofits that qualify, and unlike most grants, it has a really simple application process. You must be a nonprofit and hold current valid charity status in your country. Apply for the Google AdWords Grant. Don't fret!

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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

Your website is one of your organization’s most important assets and should anchor your entire digital marketing strategy. Let’s walk through a selection of unique nonprofit websites that not only incorporate these elements but go above and beyond to impress visitors and inspire donations: Interlochen Center for the Arts.