Media Cause

AUGUST 17, 2023

As you navigate optimizing your paid search campaigns, here’s how to audit an AdWords campaign to help improve your performance: Check Spend + Pacing Unlike Facebook, TikTok or even YouTube, Google Search campaigns do not have lifetime budgets—meaning you set daily budgets at the campaign level.

Adwords 52

Adwords Campaign Search Headline 52

The Fundraising Authority

MAY 8, 2021

If you ever worked with Google AdWords in the past, then you already know Google Ads (it rebranded in 2018). For example, in an ad, it may be worth it to create an Ad Group that targets people by their interests and what charities they've donated to so that we can find more people interested in our cause who might contribute.

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Grant Google Search Application 152

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. Nonprofits and charities in over 50 countries can be eligible for Google Grants. To fully take advantage of your Google Grant and your Google Adwords Account it is important that you make use of lots of keywords.

Google 347

Google Grant Guide Nonprofit 347

Tech Soup

JULY 30, 2015

Why AdWords? Google has a grant that gives $10,000 per month in free AdWords spending for nonprofits that qualify, and unlike most grants, it has a really simple application process. You must be a nonprofit and hold current valid charity status in your country. Apply for the Google AdWords Grant. Don't fret!

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Adwords Grant Google Impact 36