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How to Audit An AdWords Campaign

Media Cause

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. This shows what people searched for to get your ads served to them.

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

It helps your marketing budget go far without a digital advertising background. If you ever worked with Google AdWords in the past, then you already know Google Ads (it rebranded in 2018). Be sure to set up an ad for each keyword that includes that keyword in the headline and the description.

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12 Things Non-Profits Need to Know About Google Ad Grants

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. She also works part time as Head of Digital for Barnardos Ireland and does freelance consulting. . 3) Google Ads are a hugely effective digital marketing channel.

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. Nonprofits and charities in over 50 countries can be eligible for Google Grants. To fully take advantage of your Google Grant and your Google Adwords Account it is important that you make use of lots of keywords.

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Make it Rain: Using the Google AdWords Grant to Drive Impact

Tech Soup

Why AdWords? Google has a grant that gives $10,000 per month in free AdWords spending for nonprofits that qualify, and unlike most grants, it has a really simple application process. You must be a nonprofit and hold current valid charity status in your country. Apply for the Google AdWords Grant. Don't fret!

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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

Your website is one of your organization’s most important assets and should anchor your entire digital marketing strategy. Save the Children US is a leading charity dedicated to improving the lives of underprivileged children around the world, and 2019 marks their 100th birthday! AdWords for Nonprofits: 7 Essential Strategies.