Media Cause

AUGUST 17, 2023

As you navigate optimizing your paid search campaigns, here’s how to audit an AdWords campaign to help improve your performance: Check Spend + Pacing Unlike Facebook, TikTok or even YouTube, Google Search campaigns do not have lifetime budgets—meaning you set daily budgets at the campaign level. adding in new keywords, updating ad copy, etc.)—more

Adwords 52

Adwords Campaign Search Headline 52

Nonprofit Tech for Good

JANUARY 10, 2022

In some instances, you can change the order of these steps and those organizations with TechSoup or Google for Nonprofits accounts can skip those steps. Below are the most important ones from Google’s Ad Grants Policy Compliance Guide. You must implement changes to the account at least once every 90 days.

Google 334

Google Grant Guide Nonprofit 334

Nonprofit Tech for Good

MAY 18, 2020

These simple actions can be potentially life-changing, and they are all made possible by ads posted at the top of Google Search results. Your website must be hosted on your own domain (for example, ournonprofit.org, not ournonprofit.weebly.com) and adhere to the website policy. Example Use Cases: Google Grant Case Studies.

Google 335

Google Grant Guide Adopt 335

DNL OmniMedia

OCTOBER 22, 2020

The COVID-19 pandemic, social distancing guidelines, and a disrupted economy have all completely changed business-as-usual for nonprofits. Large photo headers overlaid with headline text can be a visually appealing way to catch the eye without overwhelming readers. AdWords for Nonprofits: 7 Essential Strategies.

Websites 52

Websites Organization Nonprofit Site 52