Beth's Blog: How Nonprofits Can Use Social Media

MARCH 17, 2011

After facilitating a panel at the Innogive Conference on integrating mobile into multi-channel nonprofit campaigns , I headed to a special event hosted by Google to celebrate the launch of Google for Nonprofits. I think there is a lot of opportunity for nonprofits to share their practices around creating campaigns.

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Google Adwords Nonprofit NTEN 122

Nonprofit Tech for Good

MAY 18, 2020

When applying, you will be given the choice of applying for a “Smart Campaigns” or a “Classic” Google Ads account. Smart Campaigns, formerly known as “AdWords Express”, is essentially a baby version of Google Ads and has far less functionality. Each active campaign in your account must have at least two active ad groups.

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Grant Google Guide Websites 336

The Next Web

AUGUST 18, 2013

Also, suggest a cross-email marketing campaign. Google Adwords is a beast of its own. As long as the customer acquisition cost is less than the lifetime value, keep that campaign active and throw as much money on it as possible. When we first started our Adwords campaign, it cost about $90 to generate a free trial signup.

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Method Companies Adwords Site 134

NTEN

APRIL 16, 2009

On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. In general, you should use the data that flows into your AdWords account to evaluate performance. Regularly review account statistics for your campaigns, ad groups, ads, and keywords. We hope you do, too! .

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Adwords Evaluation Google Statistics 47

NetWits

MARCH 23, 2012

Don’t rely solely on end of year campaigns and the giving season. Search engine optimization, paid search through Google Adwords, content marketing , social media engagement and display advertising all come to mind as very successful ways to drive traffic to your website on an ongoing basis. 2) Put Your Best Foot Forward.

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Trend Online Giving Nonprofit 268

Care2

APRIL 2, 2008

It should be noted, however, that while Google Adwords is one potential source of advertising for nonprofits, the volume of response from its campaigns to date have been lackluster. An article from SiteProNews , by Leighton James explains 10 costly mistakes to avoid when launching your AdWords campaign. Was it successful?

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Adwords Social Media Google Advocacy 51

The Next Web

JANUARY 6, 2013

Often times, the first instinct for folks running customer acquisition programs at early-stage enterprise startups is to start a bonfire under Google Adwords. Tip 1: Companies Google for things, just like you. People screw up email marketing by not being disciplined and process oriented.

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Tips Help Adwords Search 141

BoardAssist

MARCH 15, 2016

How to Use Google AdWords to Get Free Money. As a part of Google Grants, qualifying nonprofits can earn a free advertising budget of up to $10,000 each month to use on AdWords to help promote their website and cause. However, we are going to focus on Google AdWords for the remainder of the article. Using Google AdWords.

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Adwords Money Google Free 40

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2007

I am not a SaleForce expert, nor had I ever had an opportunity to use Google AdWords (I couldn't afford to pay for the ads.) SME Expertise Be Appreciated, Be Damned: The biggest time suck for me in creating screencasts is when I've worked on a project where I don't have the expertise on the software or the process.

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Screencast Adwords Integration Google 50

NTEN

JUNE 24, 2010

You may already know you can use Google Analytics to track your Google AdWords campaigns. It won't take you much longer to create these special URLs than it does to insert links in your messaging campaigns already. "Campaign Medium" is the type of message, such as email, banner ad, or, if you're daring, post card.

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Analytics Campaign Track Google 68

NTEN

MARCH 5, 2009

Every Adwords user out there can agree on one thing: there's no one answer when it comes to Adwords. Making your campaign work for your organization can seem one part sweat, one part knowledge, one part pixie dust. But how do you make pixie dust, anyway? We're doing more in the spring!).

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Adwords NTC Google San Francisco 36

NTEN

NOVEMBER 13, 2008

As the second week of Member Appreciation month starts to wind down, I'm glad for the opportunity to discuss today's particular NTEN give-away: AdWords for Dummies , courtesy of Jossey-Bass/Wiley publishers. That means you can use AdWords marketing for free. Get the AdWords for Dummies book , using your 20% member discount from Wiley.

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Adwords Google NTEN Grant 36

ASU Lodestar Center

FEBRUARY 13, 2013

Facebook gives us a unique approach to targeting different demographics than you would be able to achieve with traditional internet advertising platforms such as Google Adwords or MSN Adcenter. Although we could target different demographics, we still paid the traditional per click basis that Adwords or Adcenter uses.

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Social Media Hurricane Tucson Media 96

Tech Soup

JULY 30, 2015

Why AdWords? Google has a grant that gives $10,000 per month in free AdWords spending for nonprofits that qualify, and unlike most grants, it has a really simple application process. Apply for the Google AdWords Grant. A good rule of thumb is that all of the Ad Groups within a campaign should lead to the same landing page.

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Adwords Grant Google Impact 36

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2018

The Google Ad Grants program gives nonprofits up to $10,000 per month in free in-kind AdWords across the search network through the Google for Nonprofits platform. Minimum of 2 ad groups per campaign. The Google AdWords customer service team is awesome and has been fielding our calls and emails regularly.

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Grant Google Help Adwords 84

Care2

JANUARY 21, 2012

does paid acquisition campaigns for hundreds of nonprofits. Utilize the Google Adwords grants. As a 501C3 you can get between $10K and $40K worth of free Google Adwords. What campaigns have they taken action on or donated money to? Their Petition Site has attracted 40,000 new citizen petitions this year alone.

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Adwords Fundraising Tips Convio 72

Beth's Blog: How Nonprofits Can Use Social Media

MAY 21, 2012

As the Web & Social Media Manager for Camfed USA (The Campaign for Female Education) I am charged with expanding our online presence in new and innovative ways. We began researching Pinterest in its early stages, when it looked like little more than an online wedding planner.

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Social Media Africa Search Adwords 126

Care2

DECEMBER 18, 2013

For example, since Facebook won''t provide donor data to nonprofits this could easily lead to people receiving multiple donation solicitations when they just donated to the organization via Facebook, thus angering supporters, as Rob Manix, one of my colleagues at Rad Campaign stated yesterday.

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Facebook Donation Nonprofit Adwords 78

The Fundraising Authority

MAY 8, 2021

If you ever worked with Google AdWords in the past, then you already know Google Ads (it rebranded in 2018). It also provides templates for typical Google Ads campaigns that you can easily customize. The first one is called “Smart Campaigns.” When you set up an ad campaign, you will choose your ads’ settings.

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Grant Google Search Site 152

Care2

AUGUST 12, 2011

Even though it’s summer and you are probably are heading to beach this weekend, planning for your year-end fundraising campaign should start right about now. Convio has just released a new tip-sheet, “Kick-Start Your Holiday Campaign Planning,&# to help you start work on your online fundraising for year-end, or even.

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Donation Fundraising Online Adwords 76

Care2

JULY 14, 2009

Spend 15 minutes a day talking to the community and cross promoting your campaigns, news, etc. Care2’s Petition Site: Start a free petition on the Petition Site to rally support around one of your latest campaigns. Google Grants: Google gives nonprofits $10K in-kind grants for their AdWords program. Moderate* 7.

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Tools Marketing Listserv Widget 70

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2014

Tell us about your overall marketing strategy/campaign. Being in our sixth year of this annual event, we have a great campaign template that we adjust each year. (And it was a great visual for the media!). That’s an important piece of these events and they typically integrate paid, earned, social, and digital media.

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Minnesota Donation Giving Websites 133

NonProfit Hub

DECEMBER 30, 2015

This article was updated in December 2015 to reflect updates to the AdWords program. As a part of Google Grants, qualifying nonprofits can earn a free advertising budget of up to $10,000 each month to use on AdWords to help promote their website and cause. Using Google AdWords. AdWords Express is the basic cookie cutter model.

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Adwords Money Google Free 28

Nonprofits Source

SEPTEMBER 1, 2017

We rummage through troughs of data to tweak campaigns, make minor adjustments to landing pages, and obsess over A/B testing email subject lines all in the name of incremental improvement. Persuasion on the other hand, as Kivi Leroux Miller puts it, is key to running successful nonprofit marketing and fundraising campaigns.

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Strategy Fundraising Online Marketing 69

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 20, 2008

She announced on her blog, " I use Twitter to fight Cancer " and without any formal blogger relations campaign, well-known and influential bloggers blogged about her situation and changed their avatars to include peas. The next thing now is to add the new AdWords-Style Widget from the Social Actions folks.

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Cancer Campaign Widget Action 50

Nonprofits Source

SEPTEMBER 1, 2017

We rummage through troughs of data to tweak campaigns, make minor adjustments to landing pages, and obsess over A/B testing email subject lines all in the name of incremental improvement. Persuasion on the other hand, as Kivi Leroux Miller puts it, is key to running successful nonprofit marketing and fundraising campaigns.

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Digital Strategy Fundraising Marketing 68

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2011

For example, a campaign about a push to reduce prison penalties in California to reduce the budget might not get a reader’s attention as a more “likeable&# cause. The “ Vote NO on 8 ” campaign sought to defeat a November 2010 ballot proposition that would have led to larger K-12 class sizes in Florida public schools.

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Experiment Florida Case Study Facebook 93

ASU Lodestar Center

OCTOBER 2, 2013

To maximize the efficiency of your Facebook ad campaigns, take advantage of the ability to target your ads to relevant age groups and specific geographic locations. Google Ad Grants is the nonprofit edition of AdWords , Google’s online advertising tool. Ads can be expensive on Facebook. Apply for a Google Ad Grant.

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Marketing Nonprofit Social Media Adwords 94

TechCrunch

FEBRUARY 24, 2022

Marketing tactics from the “ aughts ” — like email blasts and recycling the same keywords into a Google Adwords campaign — won’t cut it in today’s competitive startup market. Every founder wants to crack the code that will let them attract, engage and retain lots of customers quickly, consistently and at scale.

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Strategy Marketing Adwords Yahoo 80

Achieve

JANUARY 22, 2018

Organizations will build their campaigns using an automated bidding strategy called “. Maximize conversions bidding is an AdWords smart bidding strategy that automatically determines the optimal CPC bid to help get the most conversions for AdWords campaigns while also ensuring your organization adequately spends its budget,” Aine Creedon for.

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Grant Change Adwords Nonprofit 52

Tech Soup

SEPTEMBER 1, 2017

TechSoup's annual Storymakers campaign launches September 5. O'Fallon, Missouri: Learn How to Apply for a $10,000 per Month Google AdWords Grant. O'Fallon, Missouri: Learn How to Apply for a $10,000 per Month Google AdWords Grant. Austin, Texas: Google AdWords for Nonprofits. Wednesday, September 6, 2017.

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Whole Whale

AUGUST 10, 2024

Then, if you have the Google AdWords Grant (and you should!) you can build out a campaign advertising an internship at your organization linking to that landing page. This is where college folks are going to look for positions so you should probably show up here.

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International Site Nonprofit Instructional 98

NTEN

JUNE 23, 2009

That's right: you'll get to learn how to maximize your AdWords account while visiting the mothership. From the Google Grants blog: During the event, grantees will have an opportunity to learn tips and tricks from successful grantees, attend AdWords seminars taught by in-house experts, and learn how to maximize Google for Non-Profits.

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Grant Adwords Google Nptech 36

TechCrunch

FEBRUARY 3, 2022

A great deal has changed since Google Ads (formerly AdWords) launched in 2000 with a scant 350 advertisers. Every startup should have an “always on” retargeting campaign. This can be a simple dedication of 5% total paid acquisition toward a retargeting campaign. Image Credits: Jonathan Martinez. A bit of history. Retargeting.

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email Library Facebook Campaign 77

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2009

Spend 15 minutes a day talking to the community and cross promoting your campaigns, news, etc. Care2’s Petition Site: Start a free petition on the Petition Site to rally support around one of your latest campaigns. Google Grants: Google gives nonprofits $10K in-kind grants for their AdWords program. Moderate* 7.

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Social Media Track Tools Social 50

NTEN

NOVEMBER 2, 2009

Others could tell us how many donors they needed to store in their new database, but not what the results of an email campaign had been. Take Google's AdWords grant program for instance. Google AdWords grant for driving web traffic. Do you know what method of outreach is most effective for an advocacy campaign?

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Technology Adwords Analytics email 52

Connection Cafe

OCTOBER 16, 2013

It’s never too early to tweak or fine-tune your year-end campaign (and with the Internet, it’s not yet too late to start planning and executing it). Take advantage of this season’s high volume of online giving and make it easier for your donors to give when time and funds are short: build an online year-end or holiday campaign.

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Campaign Social Media Websites Donation 36