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How to Audit An AdWords Campaign

Media Cause

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. This shows what people searched for to get your ads served to them.

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

If you ever worked with Google AdWords in the past, then you already know Google Ads (it rebranded in 2018). You’ll specify the audience you want to reach based on where they are, what they’re doing online, and how much money they have. These audiences can be highly specific. The way they work is straightforward.

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12 Things Non-Profits Need to Know About Google Ad Grants

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. All charities ( with a few exceptions around hospitals and schools ) are eligible, so you’re not competing with other charities for a limited pool of funding.

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. Nonprofits and charities in over 50 countries can be eligible for Google Grants.

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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

Because the Center’s site targets a number of audiences, such as patients, donors, and individuals seeking more information about these diseases, it’s important that their website serves a range of purposes. Large photo headers overlaid with headline text can be a visually appealing way to catch the eye without overwhelming readers.