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Make it Rain: Using the Google AdWords Grant to Drive Impact

Tech Soup

Why AdWords? Google has a grant that gives $10,000 per month in free AdWords spending for nonprofits that qualify, and unlike most grants, it has a really simple application process. Apply for the Google AdWords Grant. Have goals set up in Analytics and AdWords. Agree to do Google's surveys. Conclusion.

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Prior to the Google Grant application there are a few steps that must be completed first: Make sure you have Google Analytics set up on your website. You should set up the conversion in Google Analytics and import it into Google Ads. Miscellaneous: The nonprofit must respond to Google’s annual program survey.

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Content Strategies for Nonprofit Websites

VisionLink

Survey your friends and family to see how they describe all the wonderful things your nonprofit does. hyperlinks to all these sites) Tools like Google Analytics, hootsuite.com, and crowdbooster.com can help you analyze what is working and what is not. Choose keywords that you can use on ALL pages by testing them out on Google Adwords.

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Online Fundraising Checklist: Opportunities You Can’t Afford to Miss

sgEngage

Use a mobile online donation form integrated with Google AdWords so you can track transaction-specific conversions to better analyze your marketing efforts and donor acquisition. Update your welcome series and existing emails to entice readers to click by linking to longer content, using video, quizzes, surveys, and pledges.

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The Ultimate Guide to the Google Ad Grant: 2020 Edition

Nonprofit Tech for Good

Have Google Analytics installed on your website (ideally, we recommend installing Google Tag Manage r as well). Have set up one or more “Goals” within Google Analytics for valuable actions that users can perform on your website (we will discuss this further in the “Conversion Tracking” section below) . This means that you: .

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How to Apply for the Google Ad Grant in 5 Easy Steps

Whole Whale

Not the Google Ad Grant : Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords). Have at least one goal set up in Google Analytics so you can measure the impact of Google Ads traffic to your site.

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Does Playing Video Games Make You Smarter about Google AdWords Campaigns? Yes!

Beth's Blog: How Nonprofits Can Use Social Media

If you're using Goolge Analytics goals, you've already thought through some of this. " The Google AdWords software will suggest keywords. If you're already using Google Analytics, running some of the keyword reports will give you an idea of what keywords people are using to find your site. And, of course use action words!

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