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How to Apply for the Google Ad Grant in 5 Easy Steps

Whole Whale

Not the Google Ad Grant : Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords). Make sure you’re complying with all of the Ad Grant requirements , including: Logging in and making some change to the account at least once every 2 months (hopefully more!)

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Prior to the Google Grant application there are a few steps that must be completed first: Make sure you have Google Analytics set up on your website. In some instances, you can change the order of these steps and those organizations with TechSoup or Google for Nonprofits accounts can skip those steps. Enroll in Google for Nonprofits.

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Google Media = Nonprofit Grants, Blogs, Video and Maps Galore

Connection Cafe

Google AdWords. Everyone knows what Google Adwords are but what you may not know is that Google offers Google Grants (see previous rants on how great these are here ) of up to $10K per month to nonprofits to create their own ads and keywords and target them to specific users. Impact public policy. Enroll subscribers.

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The Ultimate Guide to the Google Ad Grant: 2020 Edition

Nonprofit Tech for Good

These simple actions can be potentially life-changing, and they are all made possible by ads posted at the top of Google Search results. Your website must be hosted on your own domain (for example, ournonprofit.org, not ournonprofit.weebly.com) and adhere to the website policy. Example Use Cases: Google Grant Case Studies.

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Four ways to improve your nonprofit marketing efforts

ASU Lodestar Center

Also take the time to understand your organization’s Google Analytics data to get a better idea about who is visiting your site. Ensure that the stories are focused on people and how your nonprofit has changed their lives for the better. Google Ad Grants is the nonprofit edition of AdWords , Google’s online advertising tool.

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7 Nonprofits Leading the Fight Against Human Trafficking

Saleforce Nonprofit

With Salesforce record types, staff can store relevant information about each of these contacts while allowing them to change over time — all without losing data from the contact’s previous status. Regional statistics feed Google Adwords campaigns and support decisions on where to commit advertising dollars.

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[VIDEO] Building Your Nonprofit’s Engagement Engine

Bloomerang

Make a change in their behavior? Or maybe even policy makers who have influence over government, you know, budgets, you know, for the CDC or things like that. Because earned media can be a great way to change somebody’s mind but it doesn’t necessarily always get them to take a specific action. Advocate for something?

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