Beneblog: Technology Meets Society

SEPTEMBER 5, 2007

We've just put Google Analytics on the site, and are playing with it. Google Grants (Google.org) also did a lot of work on our Google Adwords, and searching for "Miradi" on Google brings up our ad, too. So, feel free to visit and check it out.

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Adwords Conservancy Google Software 100

The Next Web

MAY 5, 2013

Growth hackers utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metric(s). Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. Thus the term growth hacking.

Difference 165

Difference Marketing Analytics Mail 165

Care2

APRIL 2, 2008

It should be noted, however, that while Google Adwords is one potential source of advertising for nonprofits, the volume of response from its campaigns to date have been lackluster. An article from SiteProNews , by Leighton James explains 10 costly mistakes to avoid when launching your AdWords campaign.

Adwords 51

Adwords Social Media Google Advocacy 51

NTEN

JUNE 24, 2010

You may already know you can use Google Analytics to track your Google AdWords campaigns. Find the Data in Google Analytics . You can even export Google Analytics data to Excel to combine and resort the information. I'll leave it to you to poke around in Analytics to see how far you can push this with your own campaigns.

Analytics 68

Analytics Campaign Track Google 68

NTEN

JANUARY 25, 2013

You probably already know that Google Grants gives out free AdWords accounts to nonprofits. With an account, if somebody searches for info on, say "polar bears" -- and your organization is trying to ensure there's an ice cap left for them to do polar bear-y things on -- you can use AdWords to try to steer them to your web site.

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Grant Adwords Google Info 69

TechCrunch

MARCH 9, 2023

Analytics (how you measure your impact). Ad Platforms: LinkedIn Ads, Google AdWords Analytics: Google Analytics Other: Outbound email domain management (e.g., A data warehouse is where you aggregate all your data to perform analyses. Third-party data sources (how you find/target people).

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Build Adwords Analytics Tools 100

Tech Soup

JULY 30, 2015

Why AdWords? Google has a grant that gives $10,000 per month in free AdWords spending for nonprofits that qualify, and unlike most grants, it has a really simple application process. Apply for the Google AdWords Grant. Have goals set up in Analytics and AdWords. Are you sick of working on logframes? Don't fret!

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Adwords Grant Google Impact 36

Media Cause

OCTOBER 25, 2023

In early September 2023, Google announced that they would replace the Google Analytics 4 (GA4) Configuration Tag with a new Google Tag. The tag is one of the many changes that Google has made this year—the biggest being the launch of Google Analytics 4 in July 2023. What Is a ‘Google Tag?’ Learn more about our MarTech services.

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Tag Google Analytics Impact 59

Whole Whale

MAY 2, 2024

Have your interns take the Whole Whale Be Your Own Social Media Guru course to better understand the theory and analytics behind major platforms. Social media analytics report Have your intern review the past year of posts and data from your major platforms. This is especially easy if WordPress or another simple CMS is being used.

International 98

International Program Ideas Data 98

TechCrunch

NOVEMBER 10, 2022

To wit, according to Forrester, between 60% and 73% of all data within an enterprise goes unused for analytics. Ideally, analysts need something that connects disparate enterprise systems, like business intelligence and analytics tools. That makes analysis challenging. ” That’s a lot to promise.

Data 93

Data Analytics Adwords Template 93

sgEngage

SEPTEMBER 28, 2021

Use a mobile online donation form integrated with Google AdWords so you can track transaction-specific conversions to better analyze your marketing efforts and donor acquisition. Use analytics to identify the donors most likely to become sustainers and target asks.

Online 118

Online Fundraising Benchmark Blackbaud 118

ASU Lodestar Center

OCTOBER 2, 2013

Also take the time to understand your organization’s Google Analytics data to get a better idea about who is visiting your site. Google Ad Grants is the nonprofit edition of AdWords , Google’s online advertising tool. Google provides $10,000 per month in in-kind AdWords advertising to qualified nonprofit organizations.

Marketing 94

Marketing Nonprofit Adwords Social Media 94

Judi Sohn

JULY 9, 2009

Don’t you use AdSense, AdWords, Feedburner, Analytics, gCalendar, and Docs? I’m sure there are Google products where one can obtain one-on-one support, but they aren’t the products that are aimed at consumers. But Judi, isn’t all your email on Google servers?

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Google Adwords Doc gMail 100

NTEN

NOVEMBER 2, 2009

Take Google's AdWords grant program for instance. Anyone who has spent time in AdWords knows it takes time to learn what a Quality Score means and even more time to find the right keyword that is well targeted but yet drives enough traffic to be worthwhile. Google AdWords grant for driving web traffic.

Technology 52

Technology Adwords Analytics email 52

Whole Whale

FEBRUARY 9, 2024

A great tool for this is the Google Keyword Planner – part of the AdWords toolset. Below you can see how this shows up in our annual traffic in Google Analytics: 3. Research What People Are Looking For (not just what you have) When we start creating our websites, we think about the content that we already have.

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Tips Strategy Nonprofit Search 98

Whole Whale

NOVEMBER 29, 2021

Not the Google Ad Grant : Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords). Have at least one goal set up in Google Analytics so you can measure the impact of Google Ads traffic to your site.

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Grant Google Info Application 98

NonProfit Hub

MARCH 3, 2014

per transaction , if you fit the application requirements, we strongly recommend applying for a Google Grant , which not only waives processing fees but also sets you up with AdWords, also completely free. This donation tool can integrate with other tools including certain CRM, donor management, social media, CMS, analytics and email tools.

Donation 78

Donation Donor Tools Online 78

Tech Soup

AUGUST 1, 2017

Naples, Florida: Google Analytics: From Setup to Decision-Making Tool. Laredo, Texas: For Nonprofits: Get $10,000 per Month from Google AdWords. O'Fallon, Missouri: Learn How to Apply for a $10,000 per Month Google AdWords Grant. O'Fallon, Missouri: Learn How to Apply for a $10,000 per Month Google AdWords Grant.

Netsquared 50

Netsquared United Kingdom Story Tanzania 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

If you are using an analytics software program like Google Analytics, run a search engine referral report and see what words people are actually typing into search engines to find your site and try using some of these. Or the Goolge Adwords Keyword tool. Reiteracy is Social Media Listening Literacy.

Literacy 75

Literacy Skills San Francisco Search 75

Nonprofits Source

MARCH 11, 2017

According to Google Adwords , “ how to donate a car ” shows an estimated 1,000 monthly searches. This data is pulled directly from Google Adwords, so the estimations are based on actual search results. Next, let’s dig into the analytics of one of these sites, Wheelsforwishes.org , to see what donor intent keywords they rank for.

Donation 112

Donation Content Marketing Online 112

The Fundraising Authority

MAY 8, 2021

If you ever worked with Google AdWords in the past, then you already know Google Ads (it rebranded in 2018). Do you have Google Analytics Installed? You have a Google Analytics account. The main reason people don’t use the program is that they are intimidated by it. Do you have a strong logo and some images on every page?

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Grant Google Search Site 152

NTEN

JUNE 28, 2012

If you're in the New York City area, Lunametrics is offering an in-person Seminar for Success on Google Analytics & Google AdWords July 23-27th. 501tech miami If you're not in the New York City area, you can always join your local 501 Tech Club for ongoing learning opportunities.

Learning 56

Learning New York City Miami NTEN 56

Whole Whale

MAY 2, 2024

Have your interns take the Whole Whale Be Your Own Social Media Guru course to better understand the theory and analytics behind major platforms. Social media analytics report Have your intern review the past year of posts and data from your major platforms. This is especially easy if WordPress or another simple CMS is being used.

International 52

International Program Ideas Data 52

BoardAssist

JANUARY 19, 2016

Thanks to Google Analytics, its easy for us identify which ones resonated most with our followers. As a part of Google Grants, qualifying nonprofits can earn a free advertising budget of up to $10,000 each month to use on AdWords to help promote their website and cause. Is Your Nonprofit using Google’s Free AdWords Grant?

Adwords 40

Adwords Blogger Advice Philadelphia 40

Tech Soup

OCTOBER 2, 2017

O’Fallon, Missouri: Learn How to Apply for a $10,000 per Month Google AdWords Grant. Paris, France: AdWords Express — Grands Débutants. Paris, France: AdWords – Initiation. Paris, France: Analytics — Initiation. Los Angeles, California: Nonprofit Volunteer Management. Europe and U.K.

Netsquared 54

Netsquared San Francisco Tanzania United Kingdom 54

Whole Whale

JUNE 22, 2021

We have a channel for every client along with many internal channels, like one for “Analytics”, one for “AdWords”, and one for “HR.” This doesn’t mean you need to be talking to your coworkers all day long, but knowing that everyone has a common tool to brainstorm, ask questions, and post notes is crucial.

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Tips Work Adwords Channel 98

BoardAssist

JANUARY 13, 2015

Thanks to Google Analytics, its easy for us identify which ones resonated most with our followers. In Is Your Nonprofit using Google’s Free AdWords Grant? What were the blog posts that were most popular on the BoardAssist blog in 2014? What nonprofit wouldn’t want to lock in a $10,000 a month grant from Google?

Adwords 40

Adwords Blogger Advice Government 40

Connection Cafe

APRIL 27, 2009

Google AdWords. Everyone knows what Google Adwords are but what you may not know is that Google offers Google Grants (see previous rants on how great these are here ) of up to $10K per month to nonprofits to create their own ads and keywords and target them to specific users. Enroll subscribers. Recruit volunteers. Promote events.

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Map Grant Google Video 32

NetWits

JANUARY 10, 2013

Did you know that nonprofits can get $10,000 per month worth of search advertising from Google Grants? Here's what you need to know to get started.

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Grant Free Search Google 156

Connection Cafe

MAY 11, 2020

The Google Ad Grants program is like Google AdWords, but for nonprofits. Learn more about the Google Ad Grants program on our recently-updated Insider’s Guide to Google Ad Grants , including how to structure your Google Ads account and track your ads in Google Analytics. . . For most of you, the answer is simple: absolutely!

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Grant Google Nonprofit Adwords 43

NTEN

OCTOBER 6, 2011

As you go, you'll be able to use analytics to validate your assumptions and optimize your ad buys based on what's working. Google Display Network ( [link] ): Google Display Network, which runs on the same platform as AdWords, is the more complex of the two. Media planning is as much an art as it a science.

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Storytelling Yahoo Media Story 73

Tech Soup

MAY 1, 2017

Ottawa, Ontario: FYI: 3rd International Hockey Analytics Conference. Naples, Florida: Google AdWords for Nonprofits — Successes and Failures. Baltimore, Maryland: Google AdWords and Free Tech Help. Thursday, May 4, 2017. Burlington, Vermont: Working Board Lunch: Embrace the Future — Transition Planning.

Netsquared 36

Netsquared Burkina Faso San Francisco Volunteer 36

Tech Soup

AUGUST 1, 2016

Naples, Florida: Google Analytics and #GivingTuesday. Vancouver, British Columbia: Intro to Setting Up Your Free Google AdWords Account. Vancouver, British Columbia: Google AdWords Hands-on Workshop. Mississauga, Ontario: Hustle Hour — Tech Entrepreneurs Mastermind. Tuesday, August 2, 2016. Wednesday, August 3, 2016.

Las Vegas 36

Las Vegas San Francisco Community United Kingdom 36

Tech Soup

APRIL 24, 2013

that specializes in SEO, email marketing and analytics. regarding traffic and analytics, and subsequently makes suggestions. 502(c)(3), free advertising on Adwords (up to $10,000 a month!), Here are five great resources to help nonprofits to communicate and connect with. constituents and effectively market their missions.

Awareness 36

Awareness Tools Marketing Online 36

DNL OmniMedia

FEBRUARY 16, 2022

Google AdWords (available to nonprofits through Google Grants ) can significantly boost your site’s traffic flow. Work with a nonprofit consultant to ensure your technology, from your website to your CRM , is configured to record all the essential nonprofit analytics you’ll need on hand to make smarter decisions going forward.

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Strategy Digital Create Nonprofit 98

Nonprofits Source

AUGUST 12, 2019

Use these platform’s analytics to understand your audience better and the topics they care about. Monitor social media: Growing social media communities and maintaining them is an essential piece of a robust online presence, and nonprofits aren’t exempt!

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Video Create Donor Audience 45

Tech Soup

JULY 6, 2017

Web Analytics. Google Analytics is probably the easiest and most widely used analytics tool, and formidable when combined with Google Webmasters. Social media ads and Google AdWords remain popular, and there are rumors that Google is building a new tool that enables nonprofits to have everything done automatically.

Tools 52

Tools Product Open Source Charity 52