Media Cause

AUGUST 17, 2023

As you navigate optimizing your paid search campaigns, here’s how to audit an AdWords campaign to help improve your performance: Check Spend + Pacing Unlike Facebook, TikTok or even YouTube, Google Search campaigns do not have lifetime budgets—meaning you set daily budgets at the campaign level. Learn more about our advertising services.

Adwords 52

Adwords Campaign Search Policy 52

VisionLink

JUNE 19, 2012

Choose keywords that you can use on ALL pages by testing them out on Google Adwords. (hyperlinks to all these sites) Tools like Google Analytics, hootsuite.com, and crowdbooster.com can help you analyze what is working and what is not. If you fail, try try again! Remember, creating the most valuable website content takes time.

Websites 205

Websites Content Strategy Nonprofit 205

NTEN

APRIL 16, 2009

On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. In general, you should use the data that flows into your AdWords account to evaluate performance. Then follow the instructions in the AdWords Help Center entry on scheduling Keyword Performance Reports.

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Adwords Evaluation Google Statistics 47

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 17, 2007

If you want a killer intro and more advanced session on Google AdWords, sign up now ! Okay, I missed the one today, but there's a recording.

Adwords 50

Adwords Google NTEN Help 50

Care2

APRIL 2, 2008

It should be noted, however, that while Google Adwords is one potential source of advertising for nonprofits, the volume of response from its campaigns to date have been lackluster. An article from SiteProNews , by Leighton James explains 10 costly mistakes to avoid when launching your AdWords campaign.

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Adwords Social Media Google Advocacy 51

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 17, 2011

The question reminded of a screencast I created back in 2007 for NTEN and Salesforce Foundation that covered Google Adwords campaigns). The advice: micro-targeting works best. I think there is a lot of opportunity for nonprofits to share their practices around creating campaigns. More about the launch from Rohit Bhargava and Mashable.

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Google Adwords Nonprofit DC 122

BoardAssist

MARCH 15, 2016

How to Use Google AdWords to Get Free Money. As a part of Google Grants, qualifying nonprofits can earn a free advertising budget of up to $10,000 each month to use on AdWords to help promote their website and cause. However, we are going to focus on Google AdWords for the remainder of the article. Using Google AdWords.

Adwords 40

Adwords Money Google Free 40

Wild Apricot

MARCH 29, 2011

If approved, you can access their suite of product offerings designed for nonprofits, including up to $10,000 a month in advertising on Google AdWords to reach more donors; free or discounted Google Apps ; and premium features.( read more ).

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Google Adwords Nonprofit Application 110

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2007

I am not a SaleForce expert, nor had I ever had an opportunity to use Google AdWords (I couldn't afford to pay for the ads.) SME Expertise Be Appreciated, Be Damned: The biggest time suck for me in creating screencasts is when I've worked on a project where I don't have the expertise on the software or the process.

Screencast 50

Screencast Adwords Integration Google 50

The Next Web

AUGUST 18, 2013

Google Adwords is a beast of its own. When we first started our Adwords campaign, it cost about $90 to generate a free trial signup. This will feed the top of your sales funnel, but you’ll have to work a little harder at converting these leads. The trick here is to determine the true cost to acquire a new customer.

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Method Companies Adwords Site 134

NTEN

MARCH 5, 2009

Every Adwords user out there can agree on one thing: there's no one answer when it comes to Adwords. Not only do they give NTEN members priority treatment for new Google Grants accounts, they've also shared their Adwords secrets in our Adwords webinar series. But how do you make pixie dust, anyway?

Adwords 36

Adwords NTC Google San Francisco 36

NTEN

NOVEMBER 13, 2008

As the second week of Member Appreciation month starts to wind down, I'm glad for the opportunity to discuss today's particular NTEN give-away: AdWords for Dummies , courtesy of Jossey-Bass/Wiley publishers. That means you can use AdWords marketing for free. Get the AdWords for Dummies book , using your 20% member discount from Wiley.

Adwords 36

Adwords Google NTEN Grant 36

NetWits

MARCH 23, 2012

Search engine optimization, paid search through Google Adwords, content marketing , social media engagement and display advertising all come to mind as very successful ways to drive traffic to your website on an ongoing basis. 2) Put Your Best Foot Forward.

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Trend Online Giving Nonprofit 268

NetWits

FEBRUARY 2, 2011

First, use the Google AdWords keyword research tool to do some analysis for words and phrases you’d like to rank highly for in search results. Do you need volunteers? Do you create educational material? Do you put on local activities? Once you’ve figured out what you want to be know for do two things.

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email Social Social Media Social Network 246

Tech Soup

JULY 30, 2015

Why AdWords? Google has a grant that gives $10,000 per month in free AdWords spending for nonprofits that qualify, and unlike most grants, it has a really simple application process. Apply for the Google AdWords Grant. Have goals set up in Analytics and AdWords. Are you sick of working on logframes? Don't fret!

Adwords 36

Adwords Grant Google Impact 36

Beneblog: Technology Meets Society

SEPTEMBER 5, 2007

Google Grants (Google.org) also did a lot of work on our Google Adwords, and searching for "Miradi" on Google brings up our ad, too. We've just put Google Analytics on the site, and are playing with it. So, feel free to visit and check it out.

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Adwords Conservancy Google Analytics 100

The Next Web

FEBRUARY 28, 2014

The Google keyword planner is made for Google Adwords, rather than organic searches. Go to Google AdWords – tools – keyword planner. Before you get over-excited though, put these bits of data to the test through the rest of the steps. Run them through Google keyword planner.

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Research Guide Wikipedia Blackberry 157

TechCrunch

MAY 1, 2023

Alison is currently supporting YouTube, AdWords, AdMob, Facebook, Instagram, Snapchat and TikTok, among other platforms. It does this by analyzing advertising creative elements using 10+ AI models, including text recognition, sound recognition, visual recognition, sentiment recognition, etc. to identify elements of the creative.

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Platform Raise Adwords Israel 103

NTEN

JANUARY 25, 2013

You probably already know that Google Grants gives out free AdWords accounts to nonprofits. With an account, if somebody searches for info on, say "polar bears" -- and your organization is trying to ensure there's an ice cap left for them to do polar bear-y things on -- you can use AdWords to try to steer them to your web site.

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Grant Adwords Google Info 69

The Next Web

JANUARY 6, 2013

Often times, the first instinct for folks running customer acquisition programs at early-stage enterprise startups is to start a bonfire under Google Adwords. Tip 1: Companies Google for things, just like you.

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Tips Help Adwords Search 141

Beth's Blog: How Nonprofits Can Use Social Media

JULY 3, 2007

Some really useful advice in here.

Adwords 50

Adwords Practice Google Advice 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2009

Joey pointed out that Facebook's donation to Donors Choose in lieu of holiday party and Google's $20 million donation to selected charities in lieu of holiday gifts to Adsense and Adwords products is not cause washing.

Causes 94

Causes Charity Gift Donation 94

ASU Lodestar Center

FEBRUARY 13, 2013

Facebook gives us a unique approach to targeting different demographics than you would be able to achieve with traditional internet advertising platforms such as Google Adwords or MSN Adcenter. Although we could target different demographics, we still paid the traditional per click basis that Adwords or Adcenter uses.

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Hurricane Social Media Tucson Media 96

NonProfit Hub

DECEMBER 30, 2015

This article was updated in December 2015 to reflect updates to the AdWords program. As a part of Google Grants, qualifying nonprofits can earn a free advertising budget of up to $10,000 each month to use on AdWords to help promote their website and cause. Using Google AdWords. AdWords Express is the basic cookie cutter model.

Adwords 28

Adwords Money Google Free 28

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2018

The Google Ad Grants program gives nonprofits up to $10,000 per month in free in-kind AdWords across the search network through the Google for Nonprofits platform. The Google AdWords customer service team is awesome and has been fielding our calls and emails regularly. We’ve posted the exact email at the bottom of this post.

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Grant Google Help Adwords 84

The Next Web

DECEMBER 21, 2013

Google Adwords showed the following: “Bicycle helmet” gets about 5,000 searches a month. A carbon-copy of Google Adwords search (no surprise since the takeover). As the previous example showed, if your company is making a new kind of bicycle helmet, then “bicycle helmet” is going to be the core phrase of your company, right?

Tag 167

Tag Effective Guide Social Media 167

Care2

JANUARY 21, 2012

Utilize the Google Adwords grants. As a 501C3 you can get between $10K and $40K worth of free Google Adwords. Social action networks like Care2 and the Petition Site which has about 12 million unique site visitors per month, and is the 140th (on average) highest traffic website in the U.S

Adwords 72

Adwords Fundraising Tips Convio 72

ASU Lodestar Center

OCTOBER 2, 2013

Google Ad Grants is the nonprofit edition of AdWords , Google’s online advertising tool. Google provides $10,000 per month in in-kind AdWords advertising to qualified nonprofit organizations. Consider putting aside some money for Google AdWords even if your nonprofit organization doesn’t qualify for an ad grant.

Marketing 94

Marketing Nonprofit Social Media Adwords 94

NTEN

NOVEMBER 16, 2009

This change will allow new grantees to get up and running with their Google Grants AdWords ads sooner, to have a stronger understanding of the AdWords program, and to be better suited for success with their grant. For more on this change to the Google Grants process, please visit the Google Grants blog post on this topic.

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Grant Process Google Adwords 50

Blue Fox

JANUARY 27, 2020

Here are some of my favorites: - Microsoft - Google Suite & AdWords Grants - Tech Soup (discounts on hardware and even free software licenses) Careful, thoughtful investments in your back office tech is an essential part of an intentional approach to IT.

Adwords 78

Adwords Florida License Grant 78

Care2

JULY 14, 2009

Google Grants: Google gives nonprofits $10K in-kind grants for their AdWords program. Check out Robin Reed’s great tips for managing an AdWords grant. You can even list a signature goal and download signatures. Moderate* 7.

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Tools Marketing Listserv Widget 70

The Next Web

AUGUST 1, 2012

Unfortunately, to reach today’s fickle customers and compete against companies who have entire departments dedicated to marketing efforts, it’s going to take more than a combination of status updates, press releases and Google AdWords to make a profitable impact.

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Product Jordan Adwords Industry 120

The Next Web

JULY 20, 2013

USD per visitor, which is about 10% of the cost of most AdWords and Facebook Ads. With paid discovery, you pay for actual viewing of your landing page (that’s why it’s important to have a website) at prices starting at $0.05 This is a method that will enable you to get hundreds of visitors per day on a small budget.

Tips 157

Tips Stumbleupon Site Websites 157

sgEngage

SEPTEMBER 28, 2021

Use a mobile online donation form integrated with Google AdWords so you can track transaction-specific conversions to better analyze your marketing efforts and donor acquisition. Take your online fundraising beyond email by leveraging other channels like texting, digital ads, and DRTV (direct response TV).

Online 118

Online Fundraising Benchmark Blackbaud 118

NTEN

MARCH 15, 2014

Have all 1.05 14ntc nptech nten awards ntennies'

Rhode Island 72

Rhode Island NTEN Adwords Drupal 72

The Next Web

MAY 5, 2013

Here is a laundry list of the primary tactics most growth hackers use: Viral Acquisition: Leveraging built-in product features to encourage existing users to share your product with new users. Paid Acquisition: There are many types.

Difference 165

Difference Marketing Analytics Mail 165

The Next Web

SEPTEMBER 7, 2013

Don’t make investments in programs you don’t get (like “just buy Google AdWords”), just because an advisor told you to. When it comes to the rest of your go-to-market strategy, keep in mind that there’s no magic potion for growth.

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Companies Advice Adwords Product 145