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The Humane Society rebrands as the Humane World for Animals to showcase its global efforts

Fast Company Tech

The nonprofit animal advocacy organization has officially rebranded as the Humane World for Animals to better communicate its existing, broader work. Building a brand to communicate international advocacy The rebrand also follows existing international coordination among its former country- and region-based entities.

Global 122
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How nonprofits can engage in policy advocacy now 

Candid

Despite working in diverse geographies and issue areas—from environmental justice to workforce development, arts education to grief support—these nonprofits share similar concerns about the risk of engaging in policy advocacy. Nearly every nonprofit state association offers information and guidance to their members about advocacy work.

Advocacy 119
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Advocacy and Awareness: 4 Tips for Virtual Campaigning

sgEngage

Advocacy campaigns have evolved over the past few years, dramatically changing how nonprofit advocacy is conducted. While traditional methods can still impact supporters, more and more organizations interested in starting an advocacy initiative look to virtual campaigns first. Stay up to date on online advocacy trends. .

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6 Online Fundraising Tools to Watch in 2020

Nonprofit Tech for Good

This year’s tools tap into emerging trends, such as Messenger bots, cryptocurrency, and gaming for good, and also build on long-time successful fundraising strategies, such as e-advocacy, online contests, and monthly giving. Test the service by selecting the orange “Get My Bot” button. 1) Action Button :: actionbutton.org.

Tools 321
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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

His work is focused on nonprofits, advocacy, and public affairs. The Ads Manager interface is not particularly intuitive, and the advertising advice offered by Facebook and third parties is almost always focused on e-commerce rather than nonprofits and advocacy campaigns. 1) Set up a conversion event and create a campaign.

Facebook 233
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5 Ways to Power Up Your Nonprofit Email Deliverability

Nonprofit Tech for Good

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. Email Deliverability is the process of tracking how successfully your emails are reaching inboxes.

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based The study advises that “addressing email engagement should be a top priority for anyone involved in raising money and driving advocacy online in 2013.”. The much-anticipated 2013 eNonprofit Benchmark study was released last week.

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